Cat Wet Food Market to See Incredible Growth 2026 By Nestle S.A, Mars, Incorporated, Royal Canin SAS, Hill’s Pet Nutrition Inc., Unicharm Corporation, Heristo AG, Yantai China Pet Foods Co., Ltd., and Central Proteina Prima Tbk

Cats have higher requirement of proteins and lower of carbohydrates. Cat wet food is based on animal protein sources such as fishes and chicken. Flavor and extracts are derived from animal sources by processing methods such as roasting, extraction, or fermentation. Most of the dry cat food contains plant protein, which have low biological value and are not suitable for cats. High carbohydrate diet leads to diseases such as diabetes, feline asthma among cats, due to conversion of food into fat. Therefore, cat wet food is gaining major traction over cat dry food, in order to fulfill nutritional requirement for cats. Depending on protein and fat contents, cat wet food is separately manufactured for kittens and adult cats and marketed through different distribution channels such as specialty pet care stores, hypermarkets, and supermarkets.

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Market Dynamics

Increasing cat ownership by households is fueling demand for cat wet food products. According to the National Pet Survey conducted by the American Pet Products Association (APPA), 47.1 million household in the U.S. were owners to 94.2 million cats in 2017. Moreover, increasing consumer spending on pet food is creating a conducive environment for growth of global cat wet food market. According to United States Department of Labor Statistics, in the U.S., the annual average household expenditure on pet food was valued at US$ 190 in 2014 and increased to US$ 230 in 2015. This is also owing to increasing consumer awareness regarding the nutrition of their pets.

Market Outlook

Based on distribution channel, specialty stores segment is projected to gain major traction over the forecast period. This is owing to increasing launch of new products by key players in specialty stores. For instance, in March 2017, Nestle Purina Pro Plan launched a new prime plus adult 7+ formula to improve health of cats. Prime plus adult 7+ formula was exclusively launched in specialty pet care store across the U.S. The product has four wet options such as Salmon & Tuna Entree Classic, Ocean Whitefish & Salmon Entree, Turkey & Giblets entrée, and Chicken & Beef Entree Classic and contains antioxidants, prebiotic fibers, omega 3, and omega 6 fatty acids.

Market Taxonomy

On the basis of product type, global cat wet food market is segmented into:

Fish Flavor
Chicken Flavor
Others

On the basis of end-user, global cat wet food market is segmented into:

Kittens
Adult Cats

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Key players operating in the global cat wet food market include Nestle S.A, Mars, Incorporated, Royal Canin SAS, Hill’s Pet Nutrition Inc., Unicharm Corporation, Heristo AG, Yantai China Pet Foods Co., Ltd., and Central Proteina Prima Tbk, among others.

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