Hair Relaxer Market 2018 Overview by Major Key Players: Unilever Plc, Procter & Gamble Co., L`Oreal S.A., Jotoco Corporation, Makarizo International, Henkel AG & Co KGaA

The Global Hair Relaxer market is expected to reach USD 967 million by 2023, witnessing a healthy CAGR during the forecast period. Europe holds the dominant share in the global Hair Relaxer market which is followed by North America. About 115 million units of Hair Relaxer consumed in 2017, witnessing a declining sale during the forecast period. Increased demand for natural hair and the harmful effect of chemicals in relaxer have primarily affected the hair relaxer market growth.

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Major Players include - UNILEVER PLC, PROCTER & GAMBLE CO., L`OREAL S.A., JOTOCO CORPORATION, MAKARIZO INTERNATIONAL., and HENKEL AG & CO KGAA amongst others.

Booming Natural Hair Trend  
Relaxants which used to be very popular among Black consumers observed a decline in volume sales at a faster rate. The emerging trend of wearing the hair naturally among the black population has affected the hair relaxer sales. About 79% of the black consumers worn a natural hairstyle in 2017 while about 40% of the consumer looks to maintain healthy hair via natural ways. Young black consumers who are active in adopting new hairstyles prefer to wear relaxer-free hair naturally. Increased demand for achieving straight hair from new methods have rendered the relaxer market growth.

The natural hair trend fueled the demand for hair styling products such as moisturizers, lotions, curling creams, etc. which further results in declining the sales of relaxants and perms. Reduced spending of black women on relaxants due to consumer preference for more homegrown natural hair treatments is the primary factor affecting the market growth.

North America Declining at a Faster Pace to Reach Near Western Europe
Middle East & Africa accounts for the largest market driven by massive black population in Africa. The changing consumer preference for keeping hair naturally among black consumers have negatively affected the sales in Africa, recorded a declining growth rate of 5.2%. North America which has a significant black population got walloped by the growing natural hair trend, declining at a faster rate of 6%. The US which accounts for the largest black population in North America recorded a decline of 5.2% during 2012-2017 which is expected to continue during the forecast period.

Asia-Pacific hair Relaxer market size is witnessing a healthy CAGR of 3% during the forecast period. Volume sale of hair relaxer in Asia-Pacific recorded a steady growth driven by rising consumer demand for styling hair from curl to straightening. Rapidly changing lifestyle, owing to urbanization in the region demand products such as perms which relaxes hair for styling looks.

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Key Developments in Hair Relaxer Market
The global Hair Relaxer market is competitive with established brands occupying a significant share of the market. Manufacturers from developing countries are targeting African markets for their expansion. Despite declining relaxers sales in South Africa, the other African regions possess the opportunity for foreign companies to expand. For instance, Chinese companies are expanding their production and marketing in Nigeria, Cameroon, Ghana, the Democratic Republic of the Congo, and other African countries. Chinese hair relaxer products are 30% cheaper than that of western brands with the same quality offering the potential market opportunity.

Reasons to Purchase Hair Relaxer Market Report
Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Global, regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel.

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