Hair Conditioner Market 2018- Unilever Plc, Procter & Gamble Co., Dabur India Ltd., L`Oreal S.A., Emami Limited, Amka Products (Pty) Ltd, Marico Ltd., Twincare International, Henkel AG & Co KGaA, The Himalaya Drug Company, Colgate-Palmolive Company, Avon

The Middle East & Africa Hair Conditioner market is expected to reach USD 643 million by 2023, witnessing a robust CAGR during the forecast period. Saudi Arabia dominates the Middle East & Africa Hair Conditioner market. About 110 million units of Hair Conditioner consumed in the Middle East & Africa in 2017, which is growing at a steady growth rate. Traditional hair conditioner is occupying significant share in the hair care market witnessing the fastest growth rate.

Despite the largest market, Saudi Arabia is witnessing the fastest CAGR during the forecast period. Egypt recorded a robust volume growth during the forecast period owing to the growing need for hair conditioning. Growing consumer preference for natural ingredients in conditioners mainly in UAE and Saudi Arab is the fastest growing trend in the market. Innovation in products fueled the hair conditioner market growth.

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UAE Demanding More Hair Care Products

Increased consumer spending for hair care products is continuously driving the hair conditioner market growth. Israel has the highest per capita spending on hair care which is followed by UAE and Saudi Arab in the region. The global average spending on hair care products is USD 10 while Israel has more than three times the global average. The hair conditioner per capita volume usage in UAE is 500 ml per person. Women in the region spend a lot on hair care products as compared to men. Men grooming accounts for less than 2% in the market which provide a large headspace to grow for hair care companies. Hair dryness due to high heat in the region is another important factor driving hair conditioner sale. South Africa is one of the significant markets in hair conditioner driven by the increased population of frizzy and curly hair.

Emerging Natural Trend

More than 90% of the population in the Middle East is Muslim, which follows the use of specific traditional conditioners such as coconut oil, olive oil, and argan oil. Traditional hair conditioner accounts for the dominant share in the market. Indian based brands such as Dabur's Vatika and Marico’s Parachute combined accounts for nearly 30% of the traditional conditioner market in Saudi Arabia itself. Increased consumer awareness about the benefits of natural and organic ingredients in the hair care products has fueled the demand for natural ingredients. The trend for natural hair conditioner is quite active in hair care products with many companies launching products focused on active botanical ingredients to attract the consumer. The potentially harmful impact of chemicals in the conditioners damaging hair have driven the demand for natural conditioners.

Key Developments

March 2017 - Masrouji Group, which is the largest distributor of FMCG, pharmaceuticals and baby care products in UAE launched Alfaparf Milano hair products. Alfaparf Milano consists of a wide array of tailor-made products which are advertised by famous hair stylists Ruslan Tatyanin from Russia and Mimmo Lassera from Italy. The company product portfolio includes shampoos, conditioners, hair styling, hair treatment products and hair colours with a unique formula dedicated to restore strength and shine to dreary hair.
The Middle East & Africa Hair Conditioner market is competitive with a large number of multinational player competing for market share. Product launch with active ingredients in Conditioner is the main strategy adopted by players.

Key Companies Mentioned:

Unilever Plc, Procter & Gamble Co., Dabur India Ltd., L`Oreal S.A., Emami Limited, Amka Products (Pty) Ltd, Marico Ltd., Twincare International, Henkel AG & Co KGaA, The Himalaya Drug Company, Colgate-Palmolive Company, Avon Products, Inc.

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