Baby Food Market Growth & Key Business Strategies by Leading Industry Players Nestle, Danone, Mead Johnson, Abbott laboratories, Hero-Group, Perrigo Company, Bellamy Organics, Hain Celestial Group, Campbell soups, Friesland Campina

Baby Food Market size in 2014 was valued at $50.7 billion and is expected to garner $72.7 billion by 2020, registering a CAGR of 6.4% during the forecast period 2015-2020. Traditionally, babies are fed with soft home cooked food, a practice that is still popular in underdeveloped and developing countries. However, growing urbanization and changing lifestyles have increased the demand for packaged baby foods in different societies and cultures. These foods are fed to babies between the ages of four to six months and two years. Growing awareness for nutrition, rise in organized retail marketing, urbanization paired with a significant increase in the count of working women population are key factors that boost the baby food industry growth. Concerns related to food safety, falling birth rates, and the practice of feeding home cooked food to babies are the key restraints in this market.

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The world baby food market is segmented based on product type, distribution channel and geography. Based on product type, the market is segregated into dried baby food, milk formula, prepared baby food, and other baby food. Presently, milk formula occupies the largest market share followed by the product segment of prepared baby food. However, over the forecast period, product segment of prepared baby food would gain prominent adoption in the global market. Sales of milk formula baby food is highly concentrated in the APAC region. Alternatively, demand for prepared baby food is largely limited to developed regions. However, market for prepared baby food, in developing regions would pick pace over the forecast period, subsequently leading to the dynamic growth of the baby food market in the APAC region.

Supermarkets, hypermarkets, small grocery retailers, and health & beauty retailers are the key distribution channels in the baby food industry. Supermarkets are the primarily preferred distribution channel among consumers, followed by health and beauty retailers. However, considering the scenario in few Asian developing countries such as India, small grocery retailers and health & beauty retailers hold significant share considering sales in the region. Small grocery retailers account for a comparatively smaller share in the baby food market but would witness rapid growth over the forecast period. Other distribution channels include discounters, non-grocery retailers, and non-store retailing.

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List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES IN WORLD BABY FOOD MARKET
FIG. 4 TOP WINNING STRATEGIES IN WORLD BABY FOOD MARKET BY LEADING PLAYERS
FIG. 5 WORLD BABY FOOD MARKETS VALUE CHAIN
FIG. 6 PORTERS FIVE FORCES MODEL
FIG. 7 REVENUE GENERATED BY NESTLE S.A ($MILLION, 2012 - 2014)
FIG. 8 REVENUE OF NESTLE S.A., BY BUSINESS SEGMENT (%), 2014
FIG. 9 SWOT ANALYSIS OF NESTLE S.A
FIG. 10 REVENUE GENERATED BY DANONE ($MILLION, 2012 - 2014)
FIG. 11 REVENUE OF DANONE IN PERCENTAGE BY SEGMENT 2014
FIG. 12 SWOT ANALYSIS OF DANONE
FIG. 13 REVENUE GENERATED BY PERRIGO COMPANY PLC. ($MILLION, 2012 - 2014)
FIG. 14 REVENUE OF PERRIGO COMPANY PLC IN PERCENTAGE BY SEGMENT 2014
FIG. 15 SWOT ANALYSIS OF SPROUT FOODS
FIG. 16 REVENUE GENERATED BY MEAD JOHNSON ($MILLION, 2012 - 2014)
FIG. 17 REVENUE OF MEAD JOHNSON IN PERCENTAGE BY SEGMENT 2014
FIG. 18 SWOT ANALYSIS OF MEAD JOHNSON
FIG. 19 REVENUE GENERATED BY ABBOTT LABORATORIES ($MILLION, 2012 - 2014)
FIG. 20 REVENUE OF ABBOTT LABORATORIES IN PERCENTAGE BY SEGMENT (2013)
FIG. 21 SWOT ANALYSIS OF LEICA GEOSYSTEMS INC. (HEXAGON)
FIG. 22 REVENUE GENERATED BY HERO GROUP. ($MILLION, 2012 - 2014)
FIG. 23 SWOT ANALYSIS OF HERO GROUP.
FIG. 24 REVENUE GENERATED BY BELLAMY ORGANICS. ($MILLION, 2012 - 2014)
FIG. 25 SWOT ANALYSIS OF BELLAMY ORGANICS
FIG. 26 REVENUE GENERATED BY HAIN CELESTIAL GROUP. ($MILLION, 2012 - 2014)
FIG. 27 REVENUE OF HAIN CELESTIAL GROUP IN PERCENTAGE BY GEOGRAPHIC SEGMENT 2014
FIG. 28 SWOT ANALYSIS OF HAIN CELESTIAL GROUP
FIG. 29 REVENUE GENERATED BY CAMPBELL SOUPS. ($MILLION, 2012 - 2014)
FIG. 30 REVENUE OF CAMPBELL SOUPS IN PERCENTAGE BY SEGMENT 2014
FIG. 31 SWOT ANALYSIS OF CAMPBELL SOUPS
FIG. 32 REVENUE GENERATED BY FRIESLAND CAMPINA. ($MILLION, 2011 - 2013)
FIG. 33 SWOT ANALYSIS OF FRIESLAND CAMPINA

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