Baby Food Sector in Ireland: Comprehensive study explores Huge Growth by key players Nestlé, Valeo Foods, Hipp UK Ltd

HTF Market Intelligence released a new research report of 125 pages on title 'The Baby Food Sector in Ireland, 2018' with detailed analysis, forecast and strategies. The study covers key regions and important players such as Nestlé, Valeo Foods, Hipp UK Ltd

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"The Baby Food Sector in Ireland, 2018", is an analytical report by Analyst which provides extensive and highly detailed current and future market trends in the Irish market.

The majority of mothers in Ireland use formula milks from birth or introduce formula milk by the second or third month, meaning that demand for first-stage and follow-on milks is very strong. The infant formula market has been strengthened by the high proportion of women aged 20-45 years of age who are in employment. Parents demand a greater diversity of baby foods to fit in with the ever-expanding choice available in adult foods. Manufacturers are providing more and more choices of milks and foods which claim to be organic.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

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Scope

- Retail sales of baby food have fallen by 11% and volumes by 20% due to price competition.
- Expenditure per capita rose by 4%, due mainly to significant unit price rises for wet meals and finger foods.
- Consumption of baby milk has continued to decline due to lower per capita consumption rates as a result of drops in consumer spending.
- The Irish market was traditionally characterised by a large dry meals category, but demand suffered from their relative lack of variety and convenience and, by 2017, wet meals accounted for the vast majority of baby meals.

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Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Companies Mentioned in the Report

Danone Baby Nutrition
Nestlé (Ireland) Ltd
HJ Heinz Company Ireland Ltd
Hipp UK Ltd
Ella's Kitchen (Hain Celestial)
Valeo Foods

Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Sector Overview

....Continued

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