OTA Insight to Release UK and European Hotel Parity Report at WTM London
OTA Insight to Release UK and European Hotel Parity Report at WTM London
Leading hospitality technology company to present findings on the current state of parity
London, November 1, 2018 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced its plans to release their first-ever UK and European Hotel Parity Report during WTM London on Monday, November 5 at its launch event at the Good Hotel, London from 4:00pm. WTM London attendees will also be able to get a copy of the report at OTA Insight’s stand TT323.
The UK and European Hotel Parity Report provides a deep-dive into market trends affecting rate parity for hotels, including:
European parity performance trends
Parity performance of Major Chains versus Independents and Local Chains
Rate variance breakdown
Contracted versus non-contracted channel performance
Parity performance by channel
Findings from European Hotel Parity Report:
Results from OTA Insight's first-ever European Hotel Parity Report have found that price parity is a major issue for European hoteliers. 52 percent of the time, OTA rates were more competitive than an Independent or Local Chain hotel's website rate, whilst in Major Chain Hotels this occurred 44 percent of the time. The report also reveals the leading channels where these parity issues occur, with eSky topping the list for Independent Hotels and Local Chains as well as across Major Chain Hotels. The full report will provide a complete breakdown on parity for the UK and European markets.
The report was compiled from data generated from OTA Insight’s parity intelligence platform, Parity Insight. The user-friendly dashboard tracks where hoteliers are losing valuable revenue and finds all discrepancies between their brand and third-party channels. Through Parity Insight, revenue managers are able to view historical parity issues to monitor the evolution of their performance, track future parity issues up to 12 months in advance, as well as monitor real-time updates on how rates are appearing on OTA and metasearch websites.
“Our European Hotel Parity Report was created to empower revenue managers and give them a benchmark to manage their overall parity performance,” says Gino Engels, Chief Commercial Officer and Co-Founder of OTA Insight. “Whether you’re an independent or major hotel chain, the report will walk you through where and why parity issues arise, as well as offer some action points that will guide towards a better future parity performance.”
Earlier this year, OTA Insight released their first-ever North American Hotel Parity Report. Results from the North American Parity Report found that in North America, 48 percent of the time, OTA rates were more competitive than an Independent or Local Chain hotel's website rate, which is in contrast to Major Chain Hotels where this occurs 24 percent of the time.
The report will be available for download on November 5.
About OTA Insight
OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions including Rate Insight, Parity Insight and Revenue Insight. With live updates, 24/7 support from our customer success team, and a highly intuitive and customizable dashboard, the OTA Insight platform integrates with other industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers. OTA Insight's team of international experts are based all over the world, including the UK, US, France, Germany, Belgium, Spain, Italy, Brazil, Mexico, Singapore, Australia and India, and supports over 30,000 properties in 140 countries. Ranked one of 10 “Ones to Watch” in the Sunday Times Tech Track 100, OTA Insight is widely recognized as a leader in hospitality business intelligence.
For more information, visit www.otainsight.com and follow us on Twitter @otainsight.
30 Stamford Street
SE1 9LQ London
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release OTA Insight to Release UK and European Hotel Parity Report at WTM London here
News-ID: 1346712 • Views: 239
More Releases from OTA Insight
Revenue Insight, industry's leading BI solution, releases new features to suppor …
Lightning-fast business intelligence and insights delivered to support COVID-19 recovery plans London, Dallas & Singapore, May 21, 2020 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is rapidly developing its market leading business intelligence solution Revenue Insight to deliver several new innovative product features to support hotel reopening and recovery planning. As the markets start to exit lockdown, hotels' PMS data will become an even greater source of
OTA Insight is building the future of market intelligence
OTA Insight to preview its groundbreaking real-time predictive technology at ITB Berlin London, Dallas & Singapore, February 27, 2020 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, will offer an early preview of Market Insight, its new predictive market intelligence technology that is able to capture hotel booking intent in real-time, at ITB Berlin (Stand 112b, Hall 10.1). "The way we've been looking at data to gauge booking
OTA Insight Named Best Rate Shopping & Market Intelligence Solution in the 2020 …
London & Dallas, January 8, 2020 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is excited to share that its Rate Insight product has been named 2020’s #1 Rate Shopping & Market Intelligence Solution by Hotel Tech Report. ota-insight-htr-awards-2020-winner-badgeEach month, more than 65,000 hotel industry professionals use HotelTechReport.com to make informed purchasing decisions. The HotelTechAwards are based on customer feedback and have never been influenced by analyst
OTA Insight Named UK’s 17th Fastest-Growing Private Technology Company in Sund …
London-based hospitality technology solutions provider recognised as one of the country’s fastest growing companies in 2019 London & Dallas, September 9, 2019 - OTA Insight, the cloud-based data intelligence platform for the hospitality industry, is proud and delighted to announce that it has has been ranked at Number 17 on the 19th annual Sunday Times Hiscox Tech Track 100. The table ranks Britain’s private technology, media and telecoms (TMT) companies
More Releases for Parity
Medical Carts Market Financials Overview and Technological Innovations by 2027 | …
The recent research report on the global Medical Carts market presents the latest industry data and future trends, allowing you to recognize the products and end users driving Revenue growth and profitability of the market. The report offers an extensive analysis of key drivers, leading market players, key segments, and regions. Besides this, the experts have deeply studied different geographical areas and presented a competitive scenario to assist new entrants, leading
New Data from OTA Insight Highlights the Root Cause of Rate Parity Issues
OTA Insight unveils key findings from infographic alongside Annual Hotel Parity Review for Europe and North America London, March 21, 2019 – OTA Insight, the cloud-based data intelligence platform for the hospitality industry, today announced key findings from its data-driven infographic, “The Real Rate Parity Problem No One is Talking About,” along with the release of its Annual Hotel Parity Review. Findings from the first-of-its-kind infographic outline key root issues surrounding
Medical Computer Cart Market 2019: Ergotron, Capsa Solutions, Enovate, InterMetr …
The Medical Computer Cart is expected to grow at a CAGR of roughly 9.3% over the next five years, will reach 510 million US$ in 2024, from 300 million US$ in 2019, according to a new study. Get Sample Copy of this Report at @ https://www.orianresearch.com/request-sample/855682 Medical computer carts can be defined as medical carts used by medical staff for several day
Global Medical Trolleys Market Report 2019 Companies included Rubbermaid, Parity …
Market Reports Company has recently published 7th edition of Medical Trolleys Market Report which covers historic data of year 2013 to 2018 along with a forecast till year 2026. For inquiry or free sample pages email us at: email@example.com The report provides a comprehensive view on the current state and future prospects of the market which analyzes different strategies for business growth. The global Medical Trolleys market was valued at
Medical Computer Carts Market 2018 Global Analysis By Key Players – Ergotron, …
Summary WiseGuyReports.com adds “Medical Computer Carts Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database. This report provides in depth study of “Medical Computer Carts Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Medical Computer Carts Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an
Forestdale Hotels Installs RateTiger to Maintain Rate Parity and Reservations on …
Forestdale Hotels has installed RateTiger’s online channel management products across 13 of its 18 properties as part of its revenue strategy to maintain rate parity across the internet. The British hotel chain, whose properties are principally located in England, chose to install RTSuite to maximise and streamline online sales. Forestdale Hotels wanted to maximise occupancy and rates by introducing rate parity across all booking channels whilst reducing the impact it had