An In-Depth Study on Global Probiotics and Prebiotics Market Share and Size

Probiotics are living micro-organisms which maintain our intestinal and gut flora and fauna. These bacteria help in keeping the digestive system healthy and improve immune system. While prebiotics are food for probiotics and selectively fermented by the beneficial bacteria. When the two are found together, they work in synergy.

The inclination of consumers towards digestive health and growing efficiency of bacteria are expected to drive global probiotics and prebiotics market. Diversified uses of probiotics and prebiotics such as used in treating diseases which are related to vagina, skin, urinary tract, diarrhea, irritable bowel syndrome and inflammatory bowel disease are boosting the market growth. However, lack of standardization in a global probiotic market, high costs associated with the R&D of ingredients, stringent regulatory framework are expected to hamper the market growth.

• The global probiotics and prebiotics market is segmented on the basis of application and end-users
• The global probiotics and prebiotics market is expected to reach XX USD Mn by 2024 with a growing CAGR of XX% from 2018 to 2024
• The report covers in-detail insights about the competitor’s overview, key findings and their key strategies

The global probiotics and prebiotics market is divided into following categories-
1. Application
• Food and Beverages
o Fermented Meat Product
o Baked Food
o Dairy
o Cereals
o Dry Food
o Others
• Dietary Supplements
o Food Supplement
o Specialty Nutrients
o Nutritional Supplement
o Infant Formula
2. End-users
• Retail Pharmacies
• Online Pharmacies
• Supermarkets
• Hypermarkets

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And lastly, on the basis of geographical regions, the global Probiotics and Prebiotics Market are classified as into five key regions- Europe, Asia- Pacific, North America, the Middle East & Africa and Latin America.

Europe and North America are anticipated to show significant growth rate owing to increase in consumer awareness, growing concern about digestive health, and increase in usage of prebiotics and probiotics in functional foods & dietary supplements.

Asia Pacific is expected as a fastest growing region in prebiotics and probiotics market due to high demand for probiotics and prebiotics in emerging economies like India, Japan, and China, due to growing awareness about the health benefits of probiotics and prebiotics, changes in the lifestyle.

Some of the key players in Probiotics and Prebiotics Market are Friesland Campina (Netherlands), Cargill (U.S), Abbott Laboratories (U.S), Chr. Hansen (Denmark), Yakult Honsha (Japan), Danone (France), Nestlé (Switzerland), Morinaga (Japan), Nebraska Cultures(U.S), and Probiotics International (U.K) are name to few.

Some of the market developments include Abbott and Biogaia entered into an exclusive agreement for commercialization of BioGaia probiotic products in 2017, for pediatrics and gastroenterology in Thailand.

Product launches are the key strategy adopted by the market players to enhance the growth along with acquisitions, mergers, collaborations etc. For instance, Beneo-Orafti SA involved in production & also sales of oligofructose and inulin food ingredients which are derived from the chicory and company offers food ingredients, dietary supplements, functional foods and confectionery for food and beverage industries.

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Key Questions Answered
• What is the current and future probiotics and prebiotics market outlook worldwide? What trends are affecting the global market?
• What is the competitive landscape and market share of major players in the probiotics and prebiotics globally?
• What are the key, high growth markets that probiotics and prebiotics manufacturers should expand into? Which market segments are growing the fastest?
• What are the unmet needs with the probiotics and prebiotics currently on the market? How will emerging technologies fulfil these unmet needs?
• What is physician perception and market outlook of probiotics and prebiotics?
• What are the challenges and barriers that have hindered widespread adoption of probiotics and prebiotics?

Reasons to buy probiotics and prebiotics market Report:
• Global, regional and country-level analysis and forecasts of the study market; providing Insights on the geographical areas in which this industry is prospering
• Segment-level analysis on basis of product type, application, colour along with market size forecasts and y-o-y estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of macro and micro environmental factors that affect the market presented in an extensive strategic analyses section containing PESTLE and Porter’s Five Forces Analyses
• A comprehensive listing of key market players along with company overview, product portfolios, key financial information (subjected to availability), SWOT analysis and Analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• Expertly devised Market Outlook along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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