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Myntra empowers Corporates with Brand Stores

06-08-2010 11:14 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Myntra Designs Pvt Ltd

Myntra.com

Myntra.com

Bangalore, June 8, 2010: Myntra - India's largest on-demand consumer products personalization brand has launched the 'Brand Store'. It is an exclusive portal created for corporates for all their brand merchandising needs.

A Brand Store powered by Myntra, is a dedicated online store that allows company logo customization on premium branded merchandise and accessories. Along with marketing, operational and customer support, this offering from Myntra provides good value proposition in terms of discounts on merchandise from top sports and lifestyle brands in the country. These stores are powered by a world-class e-commerce interface which is secure and easy to navigate. Corporate HR, Administration and Marketing teams can choose products starting from basic desktop accessories, apparels, to travel gear, electronics, and other unique promotional products, appropriate for their brand positioning.

Myntra has successfully deployed this solution for many corporate houses including Tech Mahindra, Cable&Wireless Worldwide, and EMC and more than 1 lakh employees collectively across these organizations have access to Myntra powered Brand Stores.

Commenting on the launch, Mr. Mukesh Bansal, CEO of Myntra.com said, “With this launch, Myntra offers the most advanced online brand shop solution in India. This solution will not only aid the internal branding efforts but will also provide significant value to employees by offering deep discounts on top consumer brand products.”

In today's market scenario, such online stores can be the solution to increase brand association and recall amongst employees and clients respectively. Moreover, promoting a corporate brand on premium branded merchandise enhances the company's reputation.

These Brand stores also provide a platform for organizations to run successful Rewards & Recognition programs for their employees.

Enquiries for Corporate Brand Stores can be placed by writing to brandshop@myntra.com or by calling Myntra on +91 80 43540101.

For more information, please log onto http://www.myntra.com/groups

About Myntra
Myntra.com is India’s largest on demand personalization platform for products, gifts and cool merchandise. Myntra enables individuals and corporates to create their own products by adding content of their choice – photos, graphics, designs, slogans etc. - on a wide range of consumer products. Currently Myntra offers personalized products across 33 product categories and has a Designer Community with over 4000 designers who have contributed to over 35000 designs to the Myntra Design Library. A first to Myntra's credit is powering the Yuvraj Singh Brand Store which is India's first Online Celebrity Merchandise store.
Myntra also has India's largest collection of Corporate Gifting & Promotional Products catalogues catering to the Corporate & Institutional clients. Another Myntra innovation is designing and setting up exclusive Brand Shops for large corporates like Tech Mahindra, ING Vysya, Cable&Wireless Worldwide and EMC.
Myntra was started by a group of IIT / IIM graduates in late 2006 and is headquartered in Bangalore with regional offices in New Delhi & Mumbai. Myntra has been funded by top tier Venture Capital funds like NEA, IDG & Accel Partners.

Myntra Designs Pvt. Ltd.
#1546/47, q9th Main, Sector 1, HSR Layout, Bangalore 560102, India

Contact person:
Shwetha Narayanan
Mobile: +91 9880 530 169
Email: shwetha.narayanan@myntra.com

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