Global Mobile Backend as a Service (MBaaS) Market 2024 Key Information by Top Key Players Microsoft, KII, CloudMine, Kinvey, IBM, Kony, Oracle, Anypresence, Appcelerator, Parse, and Kumulos

Speaking of the geographical landscape, North America leads the MBaaS market because of the presence of industry majors like IBM, Microsoft, and Oracle in the region. Rapid technological advancements and innovations in the mobile application domain would also propel market growth in the region. Europe is another prominent region, which is enduring a stable market growth rate owing to the high adoption of such platforms and rising use of security services in smart gadgets.

Market Study Report adds global Mobile Backend as a Service (MBaaS) market report that gives meticulous investigation of current scenario of the market size, share, demand, growth, trends, companies active in the industry and forecasts for the coming years.

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The key players in the global MBaaS market are Microsoft, KII, CloudMine, Kinvey, IBM, Kony, Oracle, Anypresence, Appcelerator, Parse, and Kumulos. To outbid competitors and enhance market share these organizations have been adopting strategies like collaborations and partnerships. For instance, in 2015, Alpha Software and CloudMine signed a partnership deal to accelerate mobile application & web development and service deployment for healthcare and life science organizations.

Asia Pacific mobile backend as a service market is depicting commendable momentum because of the massive adoption of smartphones & cloud computing tech in this region. Japan, China, and India are likely to depict incredible growth prospects owing to rising adoption of cloud computing among SMEs. Also, several MBaaS organizations are also expanding their business in this region.

In terms of the service landscape, MBaaS market can be segmented into data and application integration, identity and access management, usage analytics, professional services, and support & maintenance services. MBaaS market share from data & application integration services is likely to depict a commendable growth, as these solutions are hugely adopted by businesses to decrease data leakage when information is transferred from one device to another.

The information technology & telecommunication industry is anticipated to emerge as a dominant end-use sector owing to the mounting trend of BYOD amidst the IT businesses. Lately, the rapid growth of the mobile app segment and the introduction of a range of essential applications has provoked rigorous competition among telecom majors.

Speaking of the geographical landscape, North America leads the MBaaS market because of the presence of industry majors like IBM, Microsoft, and Oracle in the region. Rapid technological advancements and innovations in the mobile application domain would also propel market growth in the region. Europe is another prominent region, which is enduring a stable market growth rate owing to the high adoption of such platforms and rising use of security services in smart gadgets.

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Mobile applications powered with MBaaS platform can access servers, databases, storage, and several other resources rather effortlessly, thereby garnering a superlative user experience. A pivotal reason behind the success of these services is that they allow users to save significant time and money. They do so by filling the gap amid backend resources and front-end applications by employing an SDK and an integrated API. Other potential market drivers include real-time data access, shorter time to market, reduction in development expenditure, and multiple platform development.

Lately, the rising adoption of cloud applications and Internet of Things by large enterprises and SMEs is likely to positively influence mobile backend as a service market growth trends. The cloud integration of MBaaS extends several benefits like in-build compliance, data mobilization, built-in operational intelligence, and developer productivity, manifesting advanced customer satisfaction. Hefty initial investments and the dearth of security may act as the key constraints in market augmentation. Emerging economies that are struggling with infrastructure and cellular connectivity issues may further deter market growth. Additionally, the safety apprehensions regarding massive data stored over the cloud platform would also serve to decelerate MBaaS market trends.

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