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Digital Signage Media Player Market 2018-2024 By Top Players: 3M, Advantech Co., AOPEN, Barco, BrightSign LLC, Broadsign, Cisco Systems, ClearOne, Dell, Gefen, Haivision, Hewlett Packard, IAdea, iBase Technology, Intel, KeyWest Technology, Omnivex Corpora
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The utilization of media players in the retail sector is increasing owing to the demand for enhancing customer interaction and streamlining business operations. In retail, the digital signage has evolved as a significant marketing & advertising tool for reinforcing the branding and customer experience. The screens displaying content in integration with the media players contribute to the brand equity and customer vibe while promoting products & values in a smart way. The rising popularity of these devices can be attributed to the compact, small, and easy-to-install features suitable for the outdoor environment, video wall applications, and professional installations contributing towards the growth of the digital signage media player market.
World Digital Signage Media Player Market is set to grow from its current market value of $950 million to more than $1.4 billion by 2024
Industry Growth drivers –
• Increasing implementation of digital menu boards in quick service restaurants
• The surge in demand for enhanced brand visibility in the U.S.
• Declining cost of media players in the U.S.
• Increasing demand from retail sector in APAC
• Growing demand to enrich customer experience in APAC
Factors such as the introduction of displays with built-in media players by manufacturers including Samsung, LG, and NEC Display Solutions coupled with compatibility issues in old digital signage installations are hindering the digital signage media player market demand. The embedded displays have the potential to simplify the installation process as well as to enhance the safety and performance of digital signage.
Software segment in the digital signage media player market is expected to witness significant growth over the years. This is attributed to the increasing demand for such solutions providing improvised interaction while enhancing the customer engagement and brand visibility. Rising utilization of these solutions for streaming different type of content meant for certain set of customers as well as for promotional and marketing activities will drive the industry demand.
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Demand for advanced level products is anticipated to surge pertaining to the increasing deployments across healthcare, BFSI, retail, entertainment and education sectors to enhance the overall consumer experience. Utilization of media players is on the rise for displaying fascinating visual content in order to enrich the viewer experience and keep them entertained and well-informed. Furthermore, these devices are gaining popularity across banks, airports, malls, hospitals and various other sectors for showcasing content associated with infotainment, queuing information, promotions and advertisements.
Rising spending on media player devices to display promotional and advertising content across various applications such as entertainment, retail and corporate is anticipated to catapult the North America digital signage media player market growth. Low price of the devices coupled with the easily usable characteristics provided by these devices is further contributing to the industry demand. Availability of advanced infrastructure followed by increasing investments on signage systems is expected to drive the regional digital signage media player market.
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Companies operating in the Digital Signage Media Player Market include 3M Company, Advantech Co., Ltd., AOPEN, Inc., Barco, BrightSign LLC, Broadsign, Cisco Systems, Inc., ClearOne, Dell, Inc., Gefen, Haivision, Hewlett Packard, IAdea, iBase Technology, Intel Corporation, KeyWest Technology Inc., LG Electronics, NEXCOM International, Inc., NEC Display Solutions Ltd., Omnivex Corporation, ONELAN, Scala, Inc, Stratacache, UCView, Visix, Inc, Xtreme Media
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