The Baby Food Sector in Norway 2018 | Nestlé, Norge Hipp, Ella's Kitchen, Semper

The Baby Food Sector in Norway, 2018

Summary

"The Baby Food Sector in Norway, 2018", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Norwegian market.

Norway is an affluent country with a very high standard of living, which means that commercial baby food is affordable to all. The Norwegians' taste in food is typically Scandinavian, with high consumption of fish and dairy products. Potatoes are important and bread is often made with rye. Milk, sour cream, and cheese are consumed in abundance. All categories of baby food have seen both value and volume growth since 2011, despite a sharp fall in the number of births. The milks, meals, and cereals categories are forecast to develop well. However, the cereals and drinks categories will both face rising competition from meals.

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What else does this report offer-

-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
-Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
-Future projections considering various trends which are likely to affect the industry.

Scope

-Rising demand for organic products has boosted the value of the baby food sector.
-In value terms, wet meals dominate accounting for 61% of overall baby food sales, with the high proportion of organic variants in this category raising prices.
-Savoury meals are by far the largest segment within wet meals and historically tended to increase share at the expense of sweet varieties.
-The milks category continues to grow, despite a very high incidence of breastfeeding in Norway, and a decline in the number of live births. Dehydrated baby milks are still the dominant option on sale.

Reasons to buy

-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
-Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.

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Companies Mentioned:
A/S Nestlé Norge
Hipp
Ella's Kitchen (Hain Celestial)
Semper (Hero)

Table of Contents:

Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Wet Meals
Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology

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This release was published on openPR.