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Augmented Reality Software Market worth 35.22 Billion USD by 2022

10-25-2018 07:34 AM CET | IT, New Media & Software

Press release from: MarketsandMarkets

MarketsandMarkets

MarketsandMarkets

According to the new research report "Augmented Reality Software Market by Software Function (Remote Collaboration, Workflow Optimization), Vertical (Consumer, Commercial, Enterprise, Medical, Aerospace & Defense, Mining, Telecom & IT/Data Centers), and Geography - Global Forecast to 2022", the augmented reality software market, this market is expected to grow from USD 2.13 Billion in 2016 to USD 35.22 Billion by 2022, at a CAGR of 57.36% between 2016 and 2022.

The growing interest of large tech companies in AR, increasing demand for AR-based software applications for 3D visualization in the medical sector, and increase in the demand for AR in the e-commerce and retail sectors are the major drivers for the augmented reality software market.

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Augmented reality software market for the consumer vertical is expected to hold the largest market share during the forecast period

The consumer vertical includes applications such as games, sports, and entertainment. The demand for the use of augmented reality technology is very high in these applications owing to the rich user experience offered by the AR technology. The high demand generated from these applications in the consumer vertical is also a major driver for the growth of this market.

Augmented reality software market for commercial vertical is expected to witness high growth during the forecast period

The commercial vertical is expected to witness high growth during the forecast period. The demand for AR applications in the education and e-retailing sectors is very high owing to their benefits such as easy learning and attractive promotions. The technological advancements have completely changed the traditional approach to marketing and promotion. The use of the Internet and smartphones combined with digital content, such as augmented reality, has helped boost marketing activities. These augmented reality applications are expected to revolutionize online marketing and e-commerce.

North America expected to lead the augmented reality software market during the forecast period

The augmented reality software market is expected to advance rapidly in this region owing to the rapid adoption of new technology, extensive research and development (R&D), and the presence of several companies in this region. The use of augmented reality software in various applications, especially wearable electronics, would help drive the growth of the augmented reality software market.

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The major players in the augmented reality software market are PTC Inc. (U.S.), Wikitude GmbH (Austria), DAQRI LLC (U.S.), Zugara, Inc. (U.S.), Blippar (U.K.), Upskill (U.S.), Aurasma (U.K.), Augmate (U.S.), Catchoom Technologies S.L. (Spain), and Ubimax GmbH (Germany).

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Contact:
Mr. Shelly Singh
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA : 1-888-600-6441
newsletter@marketsandmarkets.com

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