Eye Makeup Market Trends, Growth, & Key Business Strategies by Leading Industry Players L'Oreal, Estee Lauder, P&G (CoverGirl), Shiseido, Avon, Revlon, Chanel, LVMH, HUL

Worldwide Market Reports recently released “Global Eye Makeup Market Research Report 2017” that centers around the latest developing trends and technologies in the Eye Makeup Market having few Years of forecast period 2022 and considering Market status study from 2017 to 2022.

This report studies the global Eye Makeup market, analyzes and researches the Eye Makeup development status and forecast in North America, Europe, Japan, China, India and Southeast Asia. This report focuses on the top players in global market, like 'Oreal, Estee Lauder, P&G (CoverGirl), Shiseido, Avon, Revlon, Chanel, LVMH, HUL, Colorbar Cosmetics Private Limited, Kao, Unilever, Chanel.

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Different types of eye makeup products such as mascara, eye shadow, eye liner, and pencils are manufactured in variety of shades and grades, which are used to enhance the appearance of the eye and to accentuate the beauty of the eye. Growing demand for eye makeup products among working women population is a major factors driving the market growth.

Leading online stores such as Amazon, provides consumers a wide range of branded products such as mascaras, eye liners, and others at lower prices and discounts with easy accessibility. Additionally, increasing penetration of social media such as Facebook, Instagram, Twitter, and other fashion blogs is further creating awareness about the latest makeup trends, which is further propelling growth of the market.

Market Growth

Growing e-Commerce industry in the beauty and personal care segment is further propelling growth of this market. For instance, L’oreal a leading player in the cosmetics market has an 11% share of selective cosmetics market via E-commerce. Increasing marketing activities and advertisements by leading market players such as L’Oreal, Unilever, and others is expected to be another major factor for growth of the market. For instance, in 2017, to celebrate the success of its brand, Voluminous Original Mascara by L’Oreal, it launched a campaign called the, The Original, featuring eleven women and focusing on unique perspective on original style.

Factors such as rapid adoption of eye makeup products in order to enhance appearance, favorable growth of cosmetics market with 35% share in Asia Pacific and 24% share in Europe coupled with increasing demand for natural cosmetics are driving growth of the global eye makeup market. Moreover, increasing number of working women globally is creating a conducive environment for growth of the market over the forecast period. According to U.S. Department of Labor Blog, 74.6 million women are in civilian labor force and over 47% of the U.S. workers were women in 2017.

Among applications, mineral makeup segment is projected to gain major traction in the near future. Multiple advantages associated with applying mineral makeup such as better coverage, suitability for all skin types, and better protection against sun rays are projected to fuel demand for mineral eye makeup products.

Increasing new product launches and product innovation by key players is expected to another factor supporting growth of the market. For instance, in 2017, EYEKO launched a multipurpose waterproof eyeliner that claims to stay under extreme sport conditions. Additionally, it comes with built-in brush and sharpener to ensure that the liner is always on point. Similarly, Maybelline also launched a new Total Temptation mascara with coconut oil.

Asia Pacific is projected to be the fastest growing region in the global market over the forecast period. High growth of personal care industry in emerging economies such as China and India are creating a conducive environment for growth of the eye makeup market in Asia Pacific. According to India Brand Equity Foundation, in India, personal care market is expected to reach to US$ XX Billion by 2022.

Table of Contents

Global Eye Makeup Market Research Report 2017
1 Eye Makeup Market Overview
2 Global Eye Makeup Market Competition by Manufacturers
3 Global Eye Makeup Capacity, Production, Revenue (Value) by Region (2012-2017)
4 Global Eye Makeup Supply (Production), Consumption, Export, Import by Region (2012-2017)
5 Global Eye Makeup Production, Revenue (Value), Price Trend by Type
6 Global Eye Makeup Market Analysis by Application
7 Global Eye Makeup Manufacturers Profiles/Analysis
8 Eye Makeup Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysis

12 Global Eye Makeup Market Forecast (2017-2022)
12.1 Global Eye Makeup Capacity, Production, Revenue Forecast (2017-2022)
12.1.1 Global Eye Makeup Capacity, Production and Growth Rate Forecast (2017-2022)
12.1.2 Global Eye Makeup Revenue and Growth Rate Forecast (2017-2022)
12.1.3 Global Eye Makeup Price and Trend Forecast (2017-2022)
12.2 Global Eye Makeup Production, Consumption , Import and Export Forecast by Region (2017-2022)

What Information does this report contain?

-Historical data coverage: 2013 to 2017; Growth Projections: 2017 to 2022.
-Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
-6-7 year performance forecasts: major segments covering applications, top products and geographies.
-Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

Increasing demand for halal cosmetics such as eye, face & lip care products in Middle East is a growth opportunity of eye makeup manufacturers. Amara Cosmetics, in 2016, introduced a new eye makeup halal product, press eye shadow, which is manufactured without the use of any alcohol and animal ingredients. However, stringent regulations imposed on use of ingredients in cosmetics is a major challenge for growth of the market in this region.

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