Booming Market of Men's Grooming Products - Top Brands Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Co., ITC Limited, Johnson & Johnson Consumer Inc., Koninklijke Philips N.V., L Oréal S.A., Marico Limited, Procter & Gambl

Growing Preference for Specialized Men Grooming Products to Drive the Men Grooming Products Market Growth

Increasing expenditure on male-specific toiletries than on shaving products is influencing demand of men toiletries across the globe. Due to this factor, key players in men grooming products have developed products specifically for different regions. For instance, Revlon has launched a Middle East-specific line and Ferrari has developed a traditional Middle Eastern fragrance considering the preference of local consumers. Increasing promotional and marketing spending on Men grooming products compared to women cosmetics products is likely to boost the market growth. For example, L Oréal is focusing on substantial investment into its Men Expert line, as the L Oréal brand is still fundamentally associated with women. Small players which are specialized in Men grooming products have opportunity to establish themselves as in market as consumers are preferring to buy products from specialized Men grooming manufacturers. In skin care, growing innovation in products designed, not only for different skin types but also for different degrees of stubble, is likely to boost the market growth across the regions.

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Global Mens Grooming Products Market 2018-2023:
The global Men grooming products market is projected to grow at the rate of 5.23% during the forecast period 2018 to 2023. Growing beauty consciousness among men is the major factor driving the market growth across the globe. Rising awareness towards overall body care among men and growing influence of social trends is supporting the market growth. However, stringent regulations related to composition and increasing preference of consumers towards organic products and natural ingredients is likely to play major role in the Men grooming products market growth in upcoming years. Store based retailers have designed specific store layouts to match Men shopping needs in the category, for instance, beauty retailer Kiehls, as well as department stores such as Macys and Nordstrom. Key players in Men grooming products market are focusing on expansion and development of retail outlets, for example, L Oréal and Philips collaborated in December 2016 and launched a popup barber shop at Singapore Changi Airport which is gaining popularity among consumers.

Toiletries Segment Is Likely To Witness Fastest Growth during the Forecast Period

Skin care segment is likely to witness significant market growth especially in developing economies due to increasing expenditure on men skin care products. Toiletries segment is expected to witness fastest growth during the forecast period as demand of soap, shampoo, hair-conditioner and after shower for men is increasing across the globe. Shaving products segment includes shaving gel, cream, foam and after shave lotion. There is an increasing use of the internet for grooming tips, which has further resulted in an increase in the number of grooming blogs and websites. Moreover, websites dedicated to Men grooming products have become popular as a result of increasing demand for such products. Grooming products with medical properties are attracting consumers which is influencing the sales of toiletries products, especially shampoo and soaps well. For example, CLINIC ALL CLEAR from the house of Hindustan Unilever Limited introduces the first ever anti-dandruff shampoo range formulated especially for men.

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Rising Popularity of Men Toiletries to Drive the Market Growth in Asia-Pacific

North America is likely to witness significant share in Men grooming products market owning to growing demand of skin and hair care products among men and expansion of distribution channels by key player in the region. Men grooming products are becoming very popular in Asia-Pacific region including Southeast Asian countries like Indonesia, Thailand, and Malaysia. However, China and India together hold significant market share in the Asia-Pacific region owning to increasing urbanization, growth in disposable income, and attitudinal shifts in the countries. Growing demand for anti-aging, face wash, and oil-free cream products in Africa and Middle East is driving the market growth in the region. Aggressive marketing campaigns with celebrity endorsements are helping to drive a greater acceptance among men to use such grooming products. Availability of variety of products and increased awareness about the benefits of these products is expected to boost the market growth of Men grooming products in Middle East and Africa.

Key Developments in the Men Grooming Products Market

July 2018 - Beiersdorf AG re-launched new NIVEA MEN Active Energy series and extended it with additional products. The NIVEA MEN Active Energy range with improved formula and skin own coenzyme Q10 which is essential for all type of skin.

June 2018 - The Kroger launched Bromley™ For Men shaving and grooming products available exclusively in Krogers Family of Stores and through its delivery and curbside pickup services.

Competitive Landscape of Men Grooming Products Market

Major key players in men grooming products market - Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Co., ITC Limited, Johnson & Johnson Consumer Inc., Koninklijke Philips N.V., L Oréal S.A., Marico Limited, Procter & Gamble Co., The Estée Lauder Companies Inc., The Kroger Co and Unilever PLC, among others.

Reasons to Purchase Men Grooming Products Market Research Report

Analyzing outlook of the market with the recent trends and Porters five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Men Grooming Products Market Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

Companies Mentioned:
Beiersdorf AG, Colgate-Palmolive Company, Coty, Inc., Edgewell Personal Care Co., ITC Limited, Johnson & Johnson Consumer Inc., Koninklijke Philips N.V., L Oréal S.A., Marico Limited, Procter & Gamble Co., The Estée Lauder Companies Inc., The Kroger Co, Unilever PLC

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Table of Content
1. Introduction
1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases

2. Men Grooming Products Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. Men Grooming Products Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities

4. Men Grooming Products Market Segmentation
4.1 Product Type
4.1.1 Hair care products
4.1.2 Skin care products
4.1.3 Shave care products
4.1.4 Fragrances
4.1.5 Others
4.2 Distribution Channel
4.2.1 Supermarkets/Hypermarket
4.2.2 Convenience Stores
4.2.3 Specialty stores
4.2.4 E-commerce
4.2.4 Others

5. Men Grooming Products Market By Geography

6. Men Grooming Products Market Competitive Landscape
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players

7. Company Profiles
7.1 Beiersdorf AG
7.2 Colgate-Palmolive Company
7.3 Coty, Inc.
7.4 Procter & Gamble Co.
7.5 Koninklijke Philips N.V.
7.6 Johnson & Johnson Consumer Inc.
7.7 L Oréal S.A.
7.8 Edgewell Personal Care Co.
7.9 Unilever PLC
7.10 ITC Limited
7.11 Marico Limited
7.12 The Estée Lauder Companies Inc.
7.13 The Kroger Co
8. Disclaimer

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