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10-23-2018 12:09 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Kale United

/ PR Agency: Rooted: Plant-Based PR

Serial entrepreneur Måns Ullerstam launches Swedish company on a mission to create a global ecosystem for plant-based businesses to flourish; initial crowdfunding target of EUR 572,000

Stockholm, Sweden, October 23, 2018: Plant-based company group Kale United AB (Kale United) is delighted to today announce its launch. Founded by respected Swedish entrepreneur Måns Ullerstam, Kale United is a unique business pioneering a mission to create a global ecosystem for plant-based companies to flourish.

In addition to filling the support gap for member companies, providing cross pollination, synergies and services that empower growth, Kale United also becomes a long-term shareholder in selected businesses.

Through its groundbreaking network and community of shareholders, Kale United seeks out and incorporates the best plant-based brands, consolidating and accelerating this fast-growing global market.

Kale United has appointed two expert advisory board members – Tobias Leenaert, co-founder of ProVeg International and author of How to Create a Vegan World: a Pragmatic Approach; and David Stenholtz, an oncologist, and founder and chairman of Doctor For The Future.

Crowdfunding Campaign
A crowdfunding campaign will go live on 1st November, 2018, to support the growth of its unique global ecosystem designed to help plant-based brands thrive.

Launching on FundedByMe, the Kale United crowdfunding campaign brings together a community of like-minded shareholders for a common cause: supporting and benefiting from the underlying growth of the plant-based industry.

The crowdfunding campaign will support further investments in plant-based brands, bringing more businesses into the fast-growing portfolio, and helping to expand the ecosystem of services which member companies benefit from. The initial funding target is SEK 6 million (EUR 572,000).

Current Kale United member companies include:

Euphebe Healthcare,
Gunna Drinks,
Taku Taku,
Måns Ullerstam, serial entrepreneur and founder of Kale United, said: “The journey starts today. I have created Kale United to offer a simple, ethical and accessible option that is open for anyone to play an active role in the strong growth of the plant-based market. I am delighted to have a team of expert industry advisors on board in Tobias and David to help shape the strategy as we move forwards with this exciting project.

We strive to find companies for the Kale United ecosystem that are not just plant-based, but are actively engaged in making the world a better place by reducing food waste, carbon footprint, or improving the health of humans. Among other things, we evaluate companies based on how they live up to United Nations Sustainable Development Goals.

We are also following the guidelines of ethical, sustainable investments by avoiding industries involved in fossil fuels, weapons, animal agriculture, or those that use products derived from animals, or cause deforestation and pollution.

From food to agriculture, health, beauty, technology, publishing, and more, the world is seeing unprecedented growth in ethical, sustainable plant-based businesses. Crowdfunding is the perfect launch platform for Kale United as it democratises access to growth opportunities in the plant-based sector, and also widens the scope of our community of active, interested stakeholders.”

Jodi Monelle, Founder and CEO of publishing platform LiveKindly, said: “Kale United was the perfect match for our online plant-based publishing company. The Kale United project is focused on harnessing and uniting the ever-growing plant-based community to change the world for the better – in complete alignment with our goals.”

Kale United Advisory Board Member Tobias Leenaert, said: “My knowledge of the plant-based industry, coupled with the strides ProVeg has made in helping startups to accelerate growth, meant that working with Kale United was a natural step. I look forward to welcoming new businesses into this high growth sector, while helping existing brands to increase their reach.”

Press Enquiries:
Helen Wright
(0044) (0)7842 729 579

About Kale United
Kale United is a Swedish company creating a global ecosystem for plant-based businesses to flourish. Launched in October 2018, the mission is to increase the global availability and awareness of plant-based products. Kale United provides its member companies with services that help them grow, and become a long-term shareholder in selected businesses.





About Måns Ullerstam
Måns is an entrepreneur and experienced investor. For his latest venture, Resolution Games, he raised US$6 million from prominent investors such as Google Ventures. As well as corporate roles heading US$100 million Swedish telco Rebtel, he also founded Neutral World: a carbon footprint comparison shopping site. Måns is a Climate Leader, trained by the former Vice President Al Gore as part of his non-profit organisation, Climate Reality and is passionate about supporting and investing in the plant-based movement. Måns is vegan since 2015

Helen Wright (Rooted: Plant-Based PR)
16 Bulls Place
Pembury Kent
Tn2 4hh

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