Poland: Sweet prospects for confectionery
Jelenia Góra/Poland, 27.11.2006 In this analysis about the Polish confectionery market it is firstly shown the market allocation of the confectionery products chocolate (bars, chocolate bars), pastries (waffles, cookies, biscuits, gingerbread), confection (pralines, candied fruits) and other confectioneries such as dragees, marzipan and candies. The further chapters illustrate the most important market and trade data, the biggest market participants with their product portfolio, foreign investigations and best known brands as well as prospects and trends for the purchase of confectionery.
The Polish confectionery market grows yearly. Within a period of 4 years the gross profit has increased 7.5-fold. According to the statistic department in Poland one Polish citizen consumed on an average 10 kg confectioneries in the year 2005.
Foreign companies such as Nestlé or Kraft are not only presented with their own products on the Polish market, but they are also successful established because of their merger with Polish brands.
Many foreign confectionery producers settle in Poland to export their produced goods afterwards. The American company Masterfood (producer of Snickers, M&M ) is the second biggest exporter of food in Poland. The Polish export data of confectioneries have risen nearly steadily since the year 1999. This is due to the excellent product quality and the competitive prices of the confectioneries.
But also import is of big importance. The main import-country is Germany, which exported in total 84,660,000 tons of confection and chocolate products in 2005 to Poland.
The growing demand for confectionery in Poland still offers market opportunities to manufacturers and products.
Poland Consulting Services
ul. Jasna 1/1
PL 58-500 Jelenia Gora
Phone: 0048 (0)75 64 74 008
Phone in Germany: 0049 (0)30 868 701 333
Fax: 0048 (0)75 64 74 009
Poland Consulting Services is a Polish German Consulting Company which is located in the city of Jelenia Góra in Lower Silesia / Poland.
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