Breastfeeding Accessories Market 2018: Observation on Exalted Players | Medela LLC, Pigeon Corporation, Ardo Medical Ltd, Ameda, Koninklijke Philips N.V., NUK USA LLC, Bailey Medical, Linco Baby Merchandise Works Co., Ltd., Whittlestone Inc., Hygeia Healt
Increasing awareness regarding importance of breastfeeding coupled with rising breastfeeding rates will drive the market growth over the forecast timeframe. Spurring number of working mothers will propel business expansion. Working mothers rely on usage of technology solutions such as breast pumps for breast milk collection owing to busier schedules and haste to rejoin work post maternity.
Implementation of policies favoring breastfeeding along with encouragement and support from lactation consultants and breastfeeding advocacy groups will fuel business growth. Increasing number of working mothers along with soaring adoption of better technologies for breast milk collection will propel breastfeeding accessories market demand.
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Growing popularity breast milk substitute formulas owing to misconception that it is equivalent to breast milk, low cost and adoption of convenience oriented lifestyle will restrain breastfeeding accessories market growth. Furthermore, high cost incurred due to repeated purchase of breastfeeding accessories will impede breastfeeding accessories industry expansion.
Breast milk storage bag demand should grow at lucrative rate owing to increasing adoption of breast pumps and growing need of working mothers to collect breastmilk and store it for use at a later point in time. Advantages of breast milk storage bags such as greater convenience, requirement of less storage space in refrigerators, low cost and disposable nature will further stimulate demand.
Nursing pads are poised to witness robust growth over the forecast timeframe due to comfort provided by the pads from leakage of nipples after breast feeding.
Breast shells are anticipated to grow at rapid rate owing to benefits such as increased comfort and protection of nipples which have become tender from breastfeeding and correction of flat or inverted nipples. Relief provided on usage of breast shells from mild breast engorgement should further boost demand.
Germany breastfeeding accessories market held the largest regional industry share. Increasing breastfeeding rates coupled with increasing number of working mothers should propel demand. Presence of long period of paid maternity leave along with entitlement to breastfeeding breaks without loss of salary should further augment growth. Implementation of WHO code and establishment of National Committee on Breastfeeding for promoting lactation among mothers will boost breastfeeding accessories market expansion.
India breastfeeding accessories market is forecast to grow at a rapid rate over the forecast period owing to presence of large unmet needs, rising per capita income and development of healthcare infrastructure. Increasing breastfeeding initiation rates along with growing awareness regarding breastfeeding owing to various public and private sector initiatives will fuel breastfeeding accessories market growth.
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Prominent industry players in breastfeeding accessories market include Medela, Ardo Medical, Koninklijke Philips, Bailey Medical, Whittlestone, Büttner-Frank, Acute Ideas, Pigeon Corporation, Ameda, NUK USA, Linco Baby Merchandise Works, Hygeia Health, Mayborn Group, KaWeCo. The industry players adopt strategies such as new product development and acquisitions to broaden their product portfolio and strengthen their industry presence.
Breastfeeding accessories market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD million from 2013 to 2024, for the following segments:
Breastfeeding Accessories Market by Product
• Breast Milk Bottles
• Breast Milk Storage Bags
• Sore Nipple Cream
• Nursing Pads
• Cleaning Products
• Nipple Shields
• Breast Shells
The above information is provided for the following regions/countries:
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
o South Africa
o Saudi Arabia
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