Poland: Big opportunities for toys manufactures
Jelenia Gora/Poland, 24th of October 2006 The European market for traditional toys just has to handle with difficult conditions. This is to trace back to the fact that on the one hand birth rates have declined and on the other hand the range of articles must be adapted to changing demands.
Polish companies are hit by such changing circumstances, too and must customize themselves to these. This entails both threads but also opportunities, on which they have to capitalise.
The present analysis „The toys market in Poland“ gives important data to the market situation of toys in Poland. A description of significant market data is followed by the main part, which is about specific market segments. Here you will get a clearly arranged overview on the relation between import and export and where strengths and weaknesses of Polish toys in international market are located. Afterwards the analysis presents the most important Polish and international producers and exporters of toys in profiles.
In order to get a helpful impression in which direction the market will move, the analysis directs its attention on the target group of toys that are children and teenager. It is also showed with which developments the Polish toys market has to manage currently.
Finally it is given an evaluation of sustainable strategies for producers and retaillers.
The market analysis is complemented by an Excel file including the contact data of the 120 most important toy producers in Poland.
Poland Consulting Services
ul. Jasna 1/1
PL 58-500 Jelenia Gora
Phone: 0048 (0)75 64 74 008
Phone in Germany: 0049 (0)30 868 701 333
Fax: 0048 (0)75 64 74 009
We are a Polish German consultancy company.
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