Press release
Behavior Analytics Market 2024 By Leading Industry Players - Splunk, IBM, Bay Dynamics, McAfee, HP, Rapid7
According to a new research report by Global Market Insights, Inc., Behavior Analytics Market is estimated to surpass USD 3.7 billion by 2024. The behavior analytics is a cyber security tool used for anomaly detection of insider threats, malicious activities, and vulnerabilities. This solution leverages the combination of both basic analysis methods (statistics, pattern matching) and advanced analytics techniques (machine learning algorithms and artificial intelligence) to detect potential threat presented by the anomalous activities and behaviors of users and entities.The healthcare sector has emerged as one of the major end-users of the behavior analytics market and is anticipated to register substantial growth during the forecast timeline. The growing demand for these solutions among healthcare organizations is attributed to the growing threat of insider attacks and data breaches among healthcare institutes, which poses a financial risk.
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Besides, healthcare institutes are more exposed to the risk of insider attacks owing to the general lack of cybersecurity infrastructure. User identity information can be stolen from hospital records for insurance fraud, the need to alleviate these risks has led to considerable demand for behavior analytics market solutions.
Behavior analytics market is anticipated to experience substantial growth owing to the increasing threat of insider attacks among organization across the globe. Over the past five years, a surge in the incidences of the insider attacks among organization has been witnessed. According to a report by IBM cyber security index, approximately 55% of the cyber-attacks occurred in U.S. are carried out by insider.
Growing adoption of cloud-based behavior analytics market solutions is driving the global revenue, a trend that is expected to resonate across the forecast timeline. Increasing adoption of cloud platform among organizations and improving security measures for this deployment model is one of the key factors that is encouraging the organizations to shift toward cloud platform. Furthermore, advanced cloud-based behavior analytics solutions offer better handling of sensitive data, thereby augmenting the demand of these products among organizations.
This indicates the growing threat of insider attacks among organization. Besides insider attacks threat, technological advancement in behavior analytics solution such as integration of advanced analytics and machine learning algorithms, and scarcity of the security professionals in the organization are also estimated to be major factors that are contributing towards the growth of industry.
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Asia Pacific is estimated to register considerable growth with around 45% CAGR during the forecast timeline owing to the increasing internet penetration and growing smartphone adoption as well as demand for mobile applications in the region. Furthermore, increasing digitalization and growing investment in information security in the economies such as China, India and Australia are also estimated to drive the revenue growth.
North America is the dominating region in the global behavior analytics market owing to the presence of some of the major players such as Splunk and IBM. Moreover, high internet penetration rate and increase in number of mobile phone and application users in the region are also estimated to contribute significantly towards the growth of the industry. In addition, growing adoption of the analytics solution in the healthcare organizations in U.S. will push the market towards positive growth.
Major vendors of the behavior analytics solutions are Splunk., IBM, Balabit, Bay Dynamics, Bottomline Technology, Cynet Security, E8 Securtiy, Exabeam, Fortscale, Gurucul, McAfee, and Interset. The industry is characterized by presence of standalone solution providers, behavior analytics as a feature provider, cloud provider, and service provider.
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About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
Phone: 1-302-846-7766
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Email: sales@gminsights.com
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