Build Event Planning App To Transform Your Business

Event planning companies need to be on top of their digital strategy to succeed in today's competitive landscape. An event planning app gives you just the competitive edge you need.

91% of event planners feel that event planning apps are very relevant for their events and help to increase visibility and success of the events.

With event apps now becoming a part of almost every large event, event planning companies can no longer be satisfied with just having an event app for each individual event. For event planning companies to succeed in today's digital-first market, it's important to prepare a sound strategy.

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One of the most effective ways for an event planning company to make people aware of all the different events they organize, as well as to build their own brand, is to have an app for event planning of their own.

Currently, event planning apps such as Eventbrite and Pro Party Planner are mostly owned by technology companies that work as a platform and allow anyone to create and promote events on their app. Very few event planning companies have their own on-demand app that exclusively promotes their brand and events.
However, most event planning companies are now going for developing such on-demand apps in order to showcase their events and differentiate themselves from their competition.

Creating a proprietary on-demand event planning mobile application has many advantages for event planning companies.

All Events Uniformly Marketed Under Own Brand

The biggest advantage of having your own app for event planning is that users can discover details about all your events in one app. Those who download your app for one event will then be kept informed of all forthcoming events. Moreover, the app creates brand recall for your company which is invaluable in getting new clients and increasing your following.

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Insights on Customers

An intangible yet extremely valuable aspect of having your own on-demand event planning mobile app is the insights on customers that are collected.

If you are creating event planning apps for Android, you can set up Play Store Analytics. For event planning apps for iOS, you can use Google Analytics or a specialized analytics tool.

You can use the information from the data analytics to find out which deals do your customers find more attractive, when are they more likely to buy tickets, and which event promotions are working. This will help you define your company level marketing strategy and make it more in tune with the needs of the customer.

Booking of Tickets Becomes Seamless

Another advantage of having an on-demand event planning app is that all tickets to your events can be booked by users on one platform. This not only allows for a seamless booking experience and allows greater control but also reduces the amount spent on commissions which are paid out to event apps like Eventbrite.

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Additional Marketing Opportunities for Event Sponsors

Event sponsors traditionally only had access to offline marketing opportunities at the event itself. With an event planning app, you can give your sponsors the opportunity to market themselves to your users via ads on the app, surveys, sponsored content, notifications and much more. It opens up a whole new marketing avenue for your sponsors and will help you attract more event sponsors as well.
The Future of Digital Strategy in Event Planning

The event planning industry has grown at a rate of 4 % annually between 2012 and 2017 and is expected to continue growing at a healthy rate. However, growth also means competition and it is important for event planning companies to up their game when it comes to marketing in order to stay ahead of the curve. An on-demand event planning app is the best way to get the competitive edge you need.

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This release was published on openPR.