Press release
Mobile Analytics Market 2018 Size, Share and Regional Analysis by Global Leaders: Amazon Web Services, IBM, Google, Localytics, Adobe Systems Incorporated, Webtrends, Comscore, Flurry
Market Highlights:The implementation of mobile app analytics tool plays a crucial role for the performance of any mobile application. With the launch of mobile application, it is important to have a continuous supervision and monitoring of application performance with respect to the individual point of view. There are wide range of mobile applications available in the market, it is required to maintain the quality of mobile application with usage of analytical tools to generate revenue, in-app purchases and rankings, and improve the application installation counts.
The key trends in mobile analytics market include location based analytics, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based analytics is a direct analytics technique opted by enterprises, by using location based application to make consumers alert about the offering by nearby business. Location based analytics is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting LBM strategies should take care about security concerns of consumers through strong security measures and safeguard techniques. The technologies such as secured payment gateways, quick response codes and near field communication stickers have made money transferring deals easy for consumers and generated faith in them.
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Major Key Players
• Web Services (Aws) (U.S.),
• IBM (U.S.),
• Google Inc. (U.S.),
• Localytics (U.S.),
• Adobe Systems Incorporated (U.S.),
• Webtrends (U.S.),
• Comscore (U.S.),
• Flurry (U.S.),
• Microsoft Corporation (U.S.),
• Mixpanel (U.S.)
According to MRFR, The Mobile Analytics Market is expected to grow at approximately USD 5 Billion by 2023, at 24% of CAGR between 2017 and 2023.
Regional Analysis
The mobile analytics market in North America region is growing due to rise of high volumes data by enterprise and need to improve information governance in organizations. According to the study, the mobile analytics market will show rapid growth in Europe region. Asia-Pacific market is estimated to be one of the fastest growing market as it is continuously investing into research and development of mobile analytics market and growing e-commerce trends to attract more customers is driving mobile analytics market in the region. Increasing population, and growing IT landscape is boosting the market in the region. The region is witnessing high adoption of mobile analytics tools by enterprises. Developing countries such as India and China are adopting mobile analytics software at a large scale owing to increasing e-commerce industries, competitive advantage, growing retail sector is boosting the market in the region. By vertical segment, BFSI and retail sector is driving the mobile analytics market. The region is witnessing high growth in mobile analytics market due to growing technological advancement in cloud, analytics and mobile technologies.
Segments:
Mobile Analytics market for segment on the basis of User-type, Solution and Vertical
Mobile Analytics Market by Type:
Mobile Advertisement & Advertisement Analytics
• Campaign Analytics
• Ad Attribution Analysis
• Conversion Funnel Analysis
In-App Behavioral Analytics
• Touch Heatmaps
• Event Tracking
• User Profiling And Demographics
Application Performance Analytics
• Cross Platform Analysis
• Mobile A/B Testing
• Others
Mobile Analytics Market by Organization Size:
• Small & Medium Enterprises
• Large Enterprise
Mobile Analytics Market by Vertical:
• Retail And E-Commerce
• Media & Entertainment
• Travel & Logistics
• Healthcare
• Government
• BFSI
• Automotive
• IT & Telecom
• Others
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Intended Audience
• Investors and consultants
• System Integrators
• Government Organizations
• Research/Consultancy firms
• Technology solution providers
• IT Solution Providers
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• To provide insights about factors affecting the market growth.
• To Analyze the Analytics as a service Market based on various factors- porters five force analysis, mega trend analysis, macroeconomic indicators etc.
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