Pets emerging as a growth industry in Asia
Pet owners increasingly treat their pets like family members. This has led to burgeoning spending on pet care. Companies are commercializing a variety of services and products to cater to the growing Asian fascination with pets.
Rising disposable incomes in Asia have also affected the pet industry, with the emergence of luxurious spa, gourmet food and designer clothes options for Asian pets.
Spire Research and Consulting was established in 2000 to address a gap in the research and consulting industry in global emerging markets. Unlike most agencies that focus on traditional consumer research, our founders saw a profound need for holistic research projects.
These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.
Spire exists to undertake such projects with distinction.
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