Fortified Salts Market worth USD 7 billion by 2024; Top Players - Cargill, Tata Chemicals, AkzoNobel, Compass Minerals, United Salt Corporation

Fortified salts market is slated to witness a lucrative growth over the coming years, subject to the product’s ability to curb the deficiency of micronutrients such as iron and iodine in diet that may give rise to ailments such as anemia and goiter. As per NCBI reports, a diet deficient in iron and iodine was the main cause of health-related ailments among more than 33% of the global population in 2002. Moreover, WHO has clearly recommended that a proper diet be fortified with iodine for women and children to reduce the occurrence of nutrition-related disorders such as goiter and thyroid, which may, in all likelihood, propel fortified salts market share. Global Market Insights, Inc., states that fortified salts industry, which produced a revenue of more than USD 3.5 billion in 2016, is set to hit USD 7 billion by 2024.

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According to WHO, deficiency of iodine not only arrests the intellectual growth of the fetus, but also affects overall female health, leading to diminished life quality for women. Pertaining to the aforementioned factor, it has become essential to fortify regular salt with iodine, to increase the percentage of iodine consumption globally, which will most certainly leverage the expansion of fortified salts industry.
International Organizations such as UNICEF, World Bank, and the International Council for the control of iodine deficiency disorders have promoted fortification of salt with iodine in regions prevalent with goiter, which may gradually propel fortified salts market revenue. As per reliable reports, iodization of salt is cost-effective and feasible. Besides, it has been proved to be highly effective in curbing endemic goiter as well as other ailments caused as a result of iodine deficiency. Subject to these benefits, fortified salts market may observe an appreciable expansion in the years ahead. Another contributing factor toward the industry growth is WHO’s statement that diseases caused due to iodine deficiency had been greatly reduced through salt fortification - a major achievement in the public health nutrition sector since past 30 years.
Iodine fortification across various topographies affecting fortified salts industry revenue
WHO has estimated that economies such as U.S. and Switzerland have depicted favorable outcomes through the usage of fortified salts. For instance, large-scale salt iodization had reduced the incidences of goiter from 40% to 10% in the Michigan state of the U.S. over the last few years, which has proved to provide a significant impetus to fortified salts market growth.
Somewhere around the first quarter of the 20th century, it was observed that a majority of school children in Switzerland were affected due to goiter, the occurrence of which was found to have reduced to a great extent, when they were served a diet with iodine-fortified salt. Post this observation, the Swiss government had launched a scheme to provide iodized salt to its citizens, through which it was ensured that iodine was available to people in sufficient proportions, which has considerably upscaled the growth of fortified salts market in the region.
Double fortification of salt with iron and iodine impacting fortified salts market size
A 40-week trial run was conducted on school children in Morocco in 2002, where they were served meals cooked with salts that were fortified with iodine as well as iron. The results depicted post the trial were positive - as per observations, the group which ingested salts fortified with iron and iodine exhibited a reduction in thyroid problems to a higher extent. The experimental trial subsequently led to the augmentation of fortified salts market in the region. Numerous other experiments are also being conducted globally, the successful outcomes of which will provide a positive impetus to fortified salts industry in the future.

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Chapter 3. Fortified Salts Industry Insights
3.1. Industry segmentation
3.2. Industry landscape, 2013 - 2024
3.3. Industry ecosystem analysis
3.3.1. Raw material suppliers
3.3.2. Manufacturers
3.3.3. Profit margin trends
3.3.4. Distribution channel analysis
3.3.4.1. Distributors
3.3.4.2. Wholesalers
3.3.4.3. Retailers
3.3.5. Vendor matrix
3.3.5.1. Role
3.3.5.2. Product portfolio
3.3.5.3. Global presence
3.4. Regulatory landscape
3.4.1. US
3.4.2. EU
3.4.3. China
3.5. Raw material analysis
3.5.1. Iodine
3.5.2. Iron
3.5.3. Double fortified
3.6. Technology landscape
3.7. Fortified salt market- organized vs unorganized sector
3.8. Overview of diethylcarbamazine fortified salts
3.9. Premium brands vs local brands
3.10. Corporate sales vs household sales
3.11. Parent market analysis
3.12. Consumer behavior towards fortified salts in developing nations
3.13. Pricing analysis
3.13.1. North America
3.13.2. Europe
3.13.3. Latin America
3.13.4. APAC
3.13.5. MEA
3.14. Cost structure analysis
3.15. Role of contract manufacturing in fortified salt production
3.16. Industry impact forces
3.16.1. Growth drivers, by region
3.16.1.1. North America
3.16.1.2. EU
3.16.1.3. APAC
3.16.1.4. LATAM
3.16.1.5. MEA
3.16.2. Industry pitfalls & challenges
3.17. Innovation & sustainability
3.18. Growth potential analysis
3.19. Marketing campaigns of major market players
3.20. Porter's analysis
3.21. Competitive landscape, 2016
3.21.1. Key stake holders
3.21.2. Strategic dashboard
3.21.3. Brand analysis
3.22. PESTEL analysis
Continue…

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