Embedded Analytics Market Analysis Segmented by Deployment Model, Business Application, Analytics Tool, Industry Vertical – Opportunity Analysis and Forecast, 2016-2023

The embedded analytics market is in its growth phase, and is expected to witness average growth rate of 13.6% during the forecast period. Organizations are shifting their focus toward real-time analytics embedded within the business applications to gather data that can assist them in decision making process. North America embedded analytics market was the highest shareholder, in terms of revenue; while Asia-Pacific is expected to witness highest growth during the forecast period.

North America was the highest revenue contributor in the market in 2016, as it offers adequate infrastructural development for the adoption of embedded analytics technology. Asia-Pacific embedded analytics market is expected to grow at the highest rate during the forecast period, owing to evolution in IT security arena, increase in cloud adoption, growth in adoption of cloud computing, surge in demand for Internet of Things (IoT) and big data, and rise in demand for enterprise mobility.

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The sales & marketing business segment contributed the highest share in 2016. The segment accounted for $8,995 million in 2016, and is projected to grow at the CAGR of 13.1% during the forecast period. However, the embedded analytics market for operations is projected to grow at the highest rate of 14.2% during the forecast period. The BFSI segment accounted for the highest share of revenue in 2016, while the healthcare segment is anticipated to grow at the highest rate of 14.4%.

Emergence of big data and IoT among organizations, increase in reliability on mobile devices and cloud technology, and surge in need to integrate data analytics with the business applications to achieve optimum performance are the major factors that drive the global embedded analytics industry. In addition, growth in adoption of bring your own devices (BYOD), and increased demand for real-time visualization tools in business applications boost the growth of the global embedded analytics market.

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The report features a competitive scenario of the global embedded analytics industry and provides comprehensive analysis of key growth strategies adopted by the major players. The key players profiled in the study are Birst, Inc., IBM Corporation, Information Builders, Logi Analytics, Microsoft Corporation, Microstrategy Inc., Opentext Corporation, Qlik Technologies, Inc., SAP SE, and TIBCO (The Information Bus Company) Software Inc. These players have adopted competitive strategies, such as geographical expansions, mergers & acquisitions, new product launches, and partnerships & collaborations, to augment the growth of the embedded analytics market.

Key Findings of the Embedded Analytics Market:

•The cloud-based deployment segment accounted for the highest share of the global embedded analytics industry in 2016, growing at a CAGR of 14.2% from 2017 to 2023.

•The BFSI embedded analytics market generated the highest share of revenue in 2016, and is projected to grow at a rate of 13.8%.

•North America embedded analytics market generated the highest share, valued at $14,184 million, in terms of revenue in 2016.

•Embedded analytics market for operations is expected to witness the highest growth rate during the forecast period in the business application segment.

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