Kurl-on introduces ‘STR8’ technology in Lucknow
Lucknow emerges a key market hub; to expand retail presence across North India to 200 Exclusive stores in 2019
Expects sales to touch 100 crores in the Northern market in the coming festive season
Lucknow, October 12, 2018: Kurl-on, India’s leading & largest selling mattress, home furniture and furnishing brand, today announced the launch of ‘STR8 Technology’- a first of its kind innovation that provides the right balance of firmness and softness in mattresses enabling appropriate muscle relaxation and growth, much needed for the vast majority of people today, leading hectic lifestyles with very less exercise. Additionally, it makes the mattress 20-40% lighter, making it easy to use and maintain. The new technology to be introduced in Kurl-on’s coir mattresses at first, before it is gradually extended to the foam and spring mattresses as well will be a key differentiator for Kurl-on’s mattresses besides reiterating the brand’s synonymous association with quality, when it comes to mattresses.
Kurl-on will also rapidly expand its retail presence across the North India Regions to 200 exclusive stores apart from over 600 Multibrand outlets it already has across the North India regions. The retail expansion, together with the increase in product portfolio will enable Kurl-on consolidate its growth and emergence as a serious and larger home furniture & furnishings brand, besides being a leader in the mattress market.
Speaking to media after formally unveiling ‘STR8’ at a press conference in Lucknow, Mr T Sudhakar Pai, Chairman and MD, Kurl-on said “The north India region is among the brand’s fastest growing, having grown 21% of our total sales. Kurl-on has been steadily expanding its product portfolio in the home furniture segment and we have 18 product categories and SKUs at present, including the recent launch of sofas that cater to the semi-premium segment. From being a brand synonymous with mattresses, we are gradually emerging to offer a range of products and solutions that provide greater comfort at home.” He further added “Our manufacturing plant in Roorkee and Gwalior has installed manufacturing capacity of over 0.5 lac mattress per month.”
Ashutosh Vaidya, Chief Marketing Officer, Kurl-on said, “Having opened 165 exclusive outlets in the last six months and with new products launched, we are expecting a significant growth in sales in the upcoming festive season. The northern market has been growing significantly for Kurl-on and with both Dussehra and Diwali being celebrated in a big manner, we expect our sales to touch over 100 cr in these markets in the coming festival season.”
Speaking of the new product, Ashutosh Vaidya, further added, “The Indian sleep scorecard says Indians are more prone to insomnia and sleep disorders more than ever before, thanks to hectic work routines, media intrusion and changing lifestyles. We have seen the market evolve and as a brand, we have grown with our customer to provide more and better quality of products, driven completely by consumer adoption and behaviour insights. We continue with the same approach to bring out futuristic products with modern technology, designed for the new age consumer, who seeks better comfort and is willing to invest in the same. STR8 is a breakthrough technology since it not only makes the mattress significantly lighter but makes the mattress firm and resilient, thus enhancing quality of sleep, muscle relaxation and muscle growth.”
About Kurl-on: Kurl-on is India's leading brand of mattresses, furniture and furnishing products in India. The brand is available across India through 7000+ multi brand outlets, 920 + Exclusive franchise outlets. Kurl-on has 72 branch and stock points and 10 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat. With state-of-the-art technology, Kurl-on endeavors to improve standards in the Indian mattress and furniture industry besides being in tune with the changing needs of Indian consumer. For more information, do visit http://www.kurlon.com/
For editorial enquiries only, please contact,
About Kurl-on: Kurl-on is India's leading brand of mattresses, furniture and furnishing products in India. The brand is available across India through 7000+ multi brand outlets, 920 + Exclusive franchise outlets. Kurl-on has 72 branch and stock points and 10 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat.
PRHUB Integrated Marketing Communication Pvt. Ltd.
#22, Samson Arcade, Ground Floor,
Andree Road, Shanthinagar,
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Kurl-on introduces ‘STR8’ technology in Lucknow here
News-ID: 1302338 • Views: 538
More Releases from PRHUB INTEGRATED MARKETING COMMUNICATION PRIVATE LIMITED
Sami Labs Appoints Neeraja Shetty as its Chief Executive Officer
Press Release Sami Labs Appoints Neeraja Shetty as its Chief Executive Officer Bengaluru, March 02, 2020: Sami-Sabinsa Group, a pioneer & global leader in health science, today announced the appointment of Ms. Neeraja Shetty as the Chief Executive Officer of Sami Labs (a part of Sami-Sabinsa Group). As the CEO, Neeraja will oversee and drive key functions of strategy, operations, supply chain, finance and new projects to help achieve the ambitious growth
GLOBAL IT AUTOMATION MAJOR APPVIEWX ANNOUNCES EXPANSION OF INDIA OPERATIONS ACRO …
Press Release GLOBAL IT AUTOMATION MAJOR APPVIEWX ANNOUNCES EXPANSION OF INDIA OPERATIONS ACROSS COIMBATORE, BANGALORE AND CHENNAI Confident of achieving 100% Year-on-Year growth Coimbatore, January 7, 2020: Global pioneer in low-code network automation technology, AppViewX, today announced plans to expand its India operations across Coimbatore, Bangalore and Chennai. The company’s India operations will support sales and customer delivery, besides continued R&D on its innovative platform to enable complete IT automation. AppViewX’s
Microchip Solves Interoperability Challenges of Delivering up to 90 Watts of Pow …
Microchip Solves Interoperability Challenges of Delivering up to 90 Watts of Power Over Ethernet Wiring Company’s Power over Ethernet (PoE) offering enables both pre-standard and IEEE® 802.3bt-2018-compliant devices to be powered within existing Ethernet infrastructure New Delhi, October 28, 2019 — As the industry adopts the latest generation of PoE technology for managing data and power over a single Ethernet cable, users face the challenge of making pre-standard powered devices (PDs) work
Preserve Legacy Low Pin Count (LPC) Investments with the Industry’s First Comm …
Preserve Legacy Low Pin Count (LPC) Investments with the Industry’s First Commercial eSPI to LPC Bridge Device allows industrial computing developers to integrate the eSPI standard in existing equipment, minimizing development costs and extending product lifecycles New Delhi, May 29, 2019 — As the industrial computing industry transitions from Low Pin Count (LPC) to enhanced Serial Peripheral Interface (eSPI) bus technology, developers face high development costs to update existing equipment
More Releases for India
Medical Tour India | Affordable Treatment In India
We at MedCredible look after the well being of the patients seeking treatment in India. Our support staff support is well trained in handling various situations arising due to cross border differences. All the patients can avail of high-quality treatment at an extremely affordable cost in a compassionate environment combined with ethical practices. With options of over 100 + Hospitals and Institutions, we at Medcredible ensure that we connect the
IVF India, Test Tube baby India
The aim of setting up KJIVF is to help infertile couples in achieving conception through modern diagnostic and treatment methods. KJIVF Centre has given the best results by blessing infertile couples of advanced age with children, these couples could never dream of becoming parents. Thousands of babies are conceived through in-vitro fertilization (IVF) each year; In-Vitro Fertilization (IVF) means fertilization outside the body. A baby developed from an egg that
Beach Holiday India- Best Beaches in India
The natural beauty, exotic locations and rich heritage has helped India to stand as the most visited and most popular tourist spot in the world. The status of “Incredible India”, is defined by an incredible range of nature’s blessings on the Indian subcontinent and this incredibility is doubled by one of the most fabulous tourism option available in the country that are the brilliant and majestic beaches in India.
ISO 27001 India, 27001 training India ISO
Coral eSecure is information Risk Management advisory with specific focus on Information Security (ISO 27001, ISO 17799, PCI, COBIT, HIPAA, GLBA, and DPA), Business Continuity (BS25999) and ITIL/ IT Service Management (ISO 20000). Coral is the FIRST Indian consulting organization which provides an Integrated Management System Consulting, Consisting of ISO 27001, ISO 20000 and BS25999 – ALL THREE IN ONE! Coral provides Consulting, Assurance audit and Training to address these
Interior Designers India, Designers and Architects India
Today, we have recognized ourselves as a booming beauty interior designing firm, offering services that include interior designing. We are a winning firm, which is based on the strong foundation of innovative and original ideas for interior, architectural and landscaping designing services. Synergy Corporate Interior Design Association has more corporate members. Who provide Products and services. We support Interior Designers India, Designers and Architects India. We are committed to the
Domain Registration India, Web Hosting India, Payment Gateway India
Indiainternet.in is a Quality Web Hosting Company India, provide all web related support and Web hosting services like linux web hosting, windows web hosting, web hosting packages, domain registration in india, Corporate email solution, business email hosting, payment gateway integration, SSL with supports like free php, cgi, asp, free msaccess, free cdonts, free webmail, web based control panel, unlimited ftp access, unlimited data transfer. During the domain registration process, you will