Lingerie Market Revenue Opportunies By Key Vendors - LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd.,

Lingerie is the inner clothing worn by women comprising one of the most basic needs and providing comfort as well as fashion. The common materials used to manufacture lingerie include cotton, silk, lace, polyester, and nylon among others. Women are increasingly being inclined toward wearing lingerie with precise look and measurements. Therefore, companies are focusing on launching comfortable and aesthetic products. For instance, in 2017, Nike Inc., launched a hyper-adaptive bra to support an athlete’s needs called the Nike Motion Adapt bra, this bra provides enhanced support and comfort.

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Growing preference of women towards products such as shapewear and bras, to help maintain a positive look and enhance the aesthetic appeal of the body, is expected to boost growth of the lingerie market. Moreover, increasing number of women participating in fitness-related activities such as marathon, gym, and other sports, is further expected to increase the demand for products such as sports bras, thereby fueling overall growth of the lingerie market. Furthermore, increasing trend of using diamond studded lingerie for fashion show and growing focus of top lingerie brands such as Victoria’s Secret, Amante, La Senza, on manufacturing aesthetic and appealing lingerie, is further fueling growth of the global lingerie market.

Global Lingerie Market Outlook:

-North America exhibited prominent growth in the global lingerie market in 2016. The growth is attributed to the presence of major players in the region and increasing number of initiatives to enhance sales. For instance, in 2018, Hanesbrands Inc., an apparel retailer company, acquired Bras N Things, Australia-based lingerie brand for around US$ 400 million. Bras N Things Pty. Ltd. has over 172 retail stores across New Zealand, Australia, and South Africa. Moreover, in 2018, Victoria’s Secret launched a new line of lingerie in Miami, to expand its brands product portfolio.

-Europe accounted for a largest share in the global lingerie market in 2016, owing to the increasing number of initiatives by major players to meet the growing demand for lingerie by consumers. For instance, in 2018, European Lingerie Group acquired Avangard, a Russian distributor of medical textiles and lingerie materials. Through the acquisition, the company aims to enhance the sales of fabrics to their lingerie customers in Russia.

-Asia Pacific is expected to hold the fastest-growing market for lingerie over the forecast period. This is owing to the increasing purchasing power and rising influence of the western culture are the major factors driving growth of the lingerie market in this region. Major players are focusing on expanding their business in this region to obtain higher revenue and strengthen their market presence.

Key Players:

Major players operating in the global lingerie market include LVMH Moët Hennessy Louis Vuitton SE, L Brands, Inc., Hanesbrands Inc., Jockey International Inc., Nike Inc., Phillips-Van Heusen Corporation, Groupe Chantelle, MAS Holdings Limited, GGI Holdings Ltd., and Marks and Spencer Plc.

Moreover, major players in this market are focusing on inorganic growth strategies such as mergers and acquisitions and new product launches, in order to enhance their business in the competitive market. For instance, in 2013, Hanesbrands Inc., acquired Maidenform Brands Inc. a U.S.-based company who manufacture women innerwear for US$ 547 million to expand its line of lingerie for the young population. Moreover, in 2016, the company acquired Pacific Brands Limited, an intimate apparel company in Australia.

Global Lingerie Market Taxonomy:

Global Lingerie market is segmented into:

By Product Type:

Bras
Knickers & Panties
Lounge Wear
Shape Wear
Others

By Distribution Channel:

Online Stores
Hypermarket
Supermarket
Specialty Stores
Others

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