Competitive Strategies and Worldwide Demand with Top players : Nature’s Path Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company, World Finer Foods Inc., Bagrry’s India Ltd.

Oatmeal is made of hulled (husk) oat grains that have been rolled, steel-cut or milled (ground). Oatmeal is a well-known and largely consumed as a breakfast commodity. It is protein and fiber rich meal, which helps consumers in reducing weight, as it takes to time digest reducing hunger and provide several health benefits such as helps lower blood pressure, reduces cholesterol levels and blood sugar, provides skin care, decreases the risk of childhood asthma and others. According to WHO (World Health Organization), in 2014, around 39% of adults across the globe were overweight. Also, 41 million children below age of 5 were overweight, this in turn is driving growth of the market, worldwide. Furthermore, availability of numerous variants and flavors in oatmeal provides more choices to the customers.

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Oatmeal Market Outlook

-North America held a prominent market share in the global oatmeal market in 2017, with U.S. being the major contributor to the market growth in 2017. For instance, in 2015, the Quaker Oats Company launched three ranges of products: Wholesome Crunch Granola, Warm & Crunchy Oat Clusters, and Oat Granola.

-Asia Pacific is projected to be the lucrative market for oatmeal over the forecast period, owing to increasing popularity and demand of oatmeal, changing lifestyle, and shift towards convenience food in this region. Moreover, increasing initiatives by major players to expand their business in this region by adopting several measures is further boosting the growth of the oatmeal market in this region.

Key Players in the Global Oatmeal Market:

Several market players are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions, expansions in various geographies, and new product launches are some of key strategies followed by major players in the global oatmeal market. For instance, in 2018, B&G Foods Inc., acquired McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for US$ 32 million. McCann’s offers a range of instant oatmeal, steel-cut oat and rolled out products, and Non-GMO project verified varieties.

Key players operating in the global oatmeal market include Nature’s Path Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company, World Finer Foods Inc., Bagrry’s India Ltd., La Crosse Milling Company, Avena Foods Limited, Cargill Incorporated, and World Finer Foods Inc.,

Market Taxonomy

Global Oatmeal Market is segmented into:

By Oat Type -

Whole Oat Groats

Steel Cut Oats
Scottish Oats
Regular Rolled Oats
Quick Rolled Oats
Instant Oats
Others

By Distribution Channel -

Supermarket
Hypermarket
Specialty Stores
Online Channels
Others

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