Global Loyalty Management Market Analysis Focusing On Top Vendors like Oracle, IBM, SAP, TIBCO Software Inc., MicroStrategy , Kobie Marketing, FIS, Bond Brand Loyalty, Comarch, Aimia Inc, Brierley+Partners, Epsilon, ICF, Maritz, Lumata
Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and is projected to register a healthy CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs. On the other hand, lack of stringent regulations is hampering the market growth.
Growing need for competitive differentiation to expand market share is one of the important driver expected to boost the demand of global Loyalty Management market during the forecast period. Growing number of cardholders and use of rewards points as cash followed by significant rise in mobile technology are other factors expected to augment the demand of global Loyalty Management market during the forecast period. However, stringent government rules and regulations followed by lack of awareness about the benefits of loyalty programs are restraining the growth of global Loyalty Management market during the forecast period.
Top Competitors of Market:
TIBCO Software Inc.,
Kobie Marketing, Inc,
Bond Brand Loyalty Inc.,
ICF International, Inc.,
Market Drivers And Restraints:
Growing Mobile Technology
Stringent Government Regulations
Increasing Focus of Loyalty Programs
Growing Usage of Rewards Points
Growing Incentives For Making Future Purchases
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Table of Contents:
Middle East & Africa
On the basis of solution:- customer loyalty, employee retention and channel loyalty.
On the basis of deployment type:- On-premises and On-demand.
On the basis of organization size:- Large enterprises and small & medium enterprises.
On the basis of industry vertical:- Banking, financial services, and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others.
On the basis of geography:- North America, South America, Europe, Asia-Pacific, and Middle East & Africa. U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others. In 2017, North America is expected to dominate the market.
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