Smart Clothing Market Trends and Forecasts By Key Industry Players: didas Group, AiQ Smart Clothing, Athos, Catapult Sports, Cityzen Sciences, Clothing+, dorsaVi, Electricfoxy, Hallam New York, Heddoko, Hexoskin, Levi Strauss & Co., Lumo Bodytech, Mondevi

Smart clothing market has been forecast to face certain challenges at its initial stages, notwithstanding the predictions made about it being one of most lucrative businesses in recent times. Some of these constraints lurk along the lines of high product prices, unreliability, and personal security threats. Moreover, on the technical front, the present-day challenges of smart clothing industry such as limited battery life, wireless technology, huge capital investment, wash ability, and complexity of data analysis remain consistent.

Rising awareness associated with fitness coupled with the demand for monitoring body activities such as blood pressure & heart rate is expected to catapult the smart clothing market demand. The launch of products with advanced specifications such as tracking muscle activity offer lucrative opportunities. Moreover, other features include reduction & prevention of sports injuries resulting from improper warm up and exertion. Increasing adoption for sensor enabled products eliminates the use of smart wearables for specific functionality. Rapid urbanization coupled with the growing consumer participation in health & fitness clubs is anticipated to positively impact the smart clothing market over the forecast timeline.

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With the recent advent of smart socks, smart shirts, & even smart jackets, smart clothing market has been gaining momentum in the category of smart and future wearables technology. Smart clothing or e-Textile is steadily becoming a reality, as sensors, electronic, and digital technologies have blended seamlessly to offer the functionality of smart devices to textiles & clothing.

Smart jackets can control the mobile device of the user followed by features such as one tap answering & rejecting calls and connect to music & camera services. Smart t-shirt segment is predicted to grow significantly owing to the data offered by these products such as perspiration rate, heart rate and muscle engagement which are analyzed for increasing the efficiency of the wearer.

Growing adoption of smart products by professional athletes to optimize the performance level and prevent potential injuries is anticipated to drive the smart clothing market across the globe. Due to the increasing contract costs of athletes, the sports associations are heavily spending on these products to eliminate the possibility of any injuries. The surge in demand for remote monitoring of patients followed by hospital staff injuries also provides significant growth opportunities to the smart clothing market.

Sports & fitness applications are set to witness steady growth over the forecast timeline. This can be attributed to the increasing use of products such as t-shirts, pants & shoes by professional athletes as well as sports teams to lessen injuries. High adoption of smart uniforms in military & defense applications is expected to drive the industry size. Features such as collection of vital signs and using the data to gain insight to the soldier’s heath during battles.

Smart Clothing Market size was over USD 150 million, and is set to exceed USD 4 billion by 2024.

Growth Drivers:

. Rising health awareness in Europe

. Increasing sports injuries in the U.S.

. Increasing use by professional sport teams North America & Brazil

. Increasing workplace injuries in Asia Pacific & MEA

. Advancements in sensor technology in China and Taiwan

. Adoption of smart uniforms in various industry verticals in North America & Europe

. Rising adoption in military & defense in North America & Asia Pacific

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The geographical scope of smart clothing industry is proportionately segmented across North America, Europe, and Asia Pacific. The U.S. has always been at the forefront as far as sporting events across the globe are considered. The country has given birth to world class sportspersons excelling at numerous world championships, a trend which it seems to be intent on continuing, that will undoubtedly propel the regional smart clothing industry. Additionally, sports clubs across the U.S. are collaborating with the firms in the smart clothing market to improve the performance of their sportspersons and avoid sports injuries, thereby augmenting the regional expansion further.

The U.S. smart clothing market is anticipated to grow substantially due to the increased spending by various sports clubs to enhance the efficiency level of the players followed by injury detection. Increasing military & defense investments for the development of uniforms provides lucrative opportunities to the industry.

Smart clothing market across China and India is expected to gain traction with the growing requirement of protective clothing for military & defense personnel. In addition, the escalated popularity of wearable equipment with newly embedded features is another factor that is forecast to create profitable avenues for smart clothing industry players across the Asia Pacific region.

Key players in the smart clothing market include Adidas Group, AiQ Smart Clothing Inc., Athos, Catapult Sports Pty Ltd, Cityzen Sciences, Clothing+, dorsaVi, Electricfoxy, Hallam New York, Heddoko Inc, Hexoskin, Levi Strauss & Co., Lumo Bodytech Inc, Mondevices, Myontec, Ltd., OMSignal, Owlet Baby Care, Polar, Ralph Lauren, Rest Devices Inc., Sensoria Inc., Textronics Inc., Under Armour, Zackees Wearable Electronics, Zephyr, and Zoll Medical Corporation.

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