Augmented Reality in Retail Market Innovative technology Becoming More of a Reality

The Global Augmented Reality in Retail Market was valued at USD 805 million in 2017 and is projected to reach USD 9.83 Billion by 2025, growing at a CAGR of 43% from 2018 to 2025.

Augmented reality can be defined as the amalgamation of both the real world as well as technology to bring in an interactive experience for an individual. In augmented reality, some aspects of the real world are taken in order to create a computer designed reality. The information that is portrayed to the consumer can be of various modes such as visual, auditory, olfactory and more. In recent times, retail industry has started to adopt this technology in order to create a more enhanced customer experience. The implementation of this technology has led to several advantages such as the increase in the interest from the customers for an augmented reality experience when it comes to retail.

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There are several factors that are driving the market for augmented reality in retail such as the engagement of a younger audience, the enhanced customer experience by increasing the ease at which individuals can shop and the time efficiency that this service provides to the customers. Factors that are restraining the market growth for augmented reality are the cost of the service as well as the lack of awareness of the customers when it comes to handling and navigating an augmented reality service.

The “Global Augmented Reality in Retail Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Google, Blippar, Wikitude, PTC, Zugara, Apple, Augment, Viewar, Microsoft and Marxent Labs. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

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