Augmented Reality and Virtual Reality Market is Expected to Grow at a Robust CAGR of 41.2% with Key Players like Augmented Pixels, Innovega, Vuzix Corporation, DAQRI,Total Immersion, Microsoft Corporation and Google to 2025

The global Augmented Reality and Virtual Reality Market is expected to grow at a CAGR of 41.2% during the forecast period 2016-2025 and accounts for US$ 130.01 Bn in the year 2025.

AR and VR technologies were incepted in early 90's, but the technologies are getting into mainstream in recent years. As the Augmented Reality and Virtual Reality Market is in emerging stage the number of players are limited and growing year on year, limited entry barrier at present is encouraging new ventures in AR and VR market, while many big players such as Google, Inc., Microsoft, Facebook, and many others are focusing to capitalize the market through their products and services. Though there are many other enterprises which have been working on these technologies are yet to spread their footprints across the globe.

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Leading Augmented Reality and Virtual Reality Market Players:

- Artoolworks, Inc.
- Augmented Pixels Co.
- EON Reality, Inc.
- Innovega, Inc.
- Kishino Limited
- Laster Technologies
- Layar B. V.
- Total Immersion
- Vuzix Corporation
- Zugara, Inc.

The global augmented reality & virtual reality market is expected to grow at a substantial growth rate especially in training and infotainment market. Heavy penetration is the wide spectrum of application areas for these technologies. Virtual reality application in healthcare shows a tremendous growth and driving the market for augmented reality & virtual reality. It is a field of computer research which deals with the combination of real-world and computer generated data. Augmented reality consists of various benefits which includes interactive in real time, also data can be generated in real-time. Augmented reality has various applications which include video games (physical interaction with 3D models), presentations, television, theme park, and simulations (driving, flying etc.).

Augmented Reality and Virtual Reality Market has been divided into segments such as technology i.e., AR and VR technologies, components and end-user industries. Components segment is further divided into sensors and other semiconductor components. End-user industry includes, Industrial, education, medical, aerospace & defense, entertainment and retail among others. The entertainment industry finds the largest application in the Augmented Reality and Virtual Reality Market and consequently is expected to grow at a CAGR of 43.9% during the forecast period. AR and VR market is further bifurcated into geography`s which includes North America, Europe, APAC, Latin America (SAM) and Middle East & Africa (MEA). One of the prominent regions among these is North America which has registered highest adoption of AR and VR technologies in the current years, however APAC is estimated to be the leader in near future.

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Augmented Reality and Virtual Reality Market revenue has been analyzed by above mentioned segments in all the listed regions and then the market data is validated through primary interviews. Insights from key opinion leaders are gathered by reaching out to the industry experts in key companies all the regions mentioned above. The key drivers for this market include Big Data visualization to drive AR and VR market, and retail applications are expected to upsurge the demand for AR and VR. AR and VR applications are wide spread across different verticals, such as education, entertainment, training, medical, sports and others. The advancing applications of AR are expected to impact the way customers shop in near future, AR solutions will mainly impact the shopping attitudes of the customers and is expected to offer exciting experience to the customers.

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