In-flight Entertainment Market 2018 Global Size, Share, Trends and Analysis by Lufthansa Systems, Panasonic Avionics Corporation, Rockwell Collins, SITAONAIR, Thales Group, Viasat, and Zodiac Aerospace

In-flight entertainment systems or onboard entertainment systems are meant to serve the in travel entertainment of airline passengers and includes services such as flight TV, in flight music, games and others. The global in-flight entertainment market is anticipated to grow at a CAGR of 13.07 % during the forecast period of 2016 to 2023.

The key players of in-flight entertainment market are FDS Avionics Corp. (U.S.), Global Eagle Entertainment Inc. (U.S.), Gogo Inc. (U.S.), Honeywell International Inc. (U.S.), Inmarsat Plc (U.K), Lufthansa Systems (Germany), Panasonic Avionics Corporation (U.S.), Rockwell Collins, Inc. (U.S.) SITAONAIR (Switzerland), Thales Group (France), Viasat Inc. (U.S.), and Zodiac Aerospace (France).

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For the purpose of the study, the global in-flight entertainment market is segmented into platform, product type, service type, and region.

In terms of product type, hardware segment accounted for the largest market share of 61.02% in 2016, with a market value of USD 2,011.3 million, which is projected to grow at a CAGR of 12.55% during the forecast period.

On the basis of service type, video display systems segment accounted for the largest market share of 51.94% in 2016, with a market value of USD 1,711.9 million, which is projected to grow at a CAGR of 13.17% during the forecast period.

In terms of platform, narrow-body segment accounted for the largest market share of 66.94% in 2016, with a market value of USD 2,206.4 million, which is projected to grow at the highest CAGR of 13.43%.

Furthermore, the markets in North America and Europe have been segmented, in terms of technology, into air-to-ground (ATG) technology and satellite technology.

Competitive Landscape

Various growth strategies are being adopted by the key players to retain and/or expand their market share. The key strategy followed by most companies within the in-flight entertainment market include contracts & agreements, followed by new product developments and mergers & acquisitions.

Industry News

In November 2017, Gogo was selected by Cathay Pacific Group to install Gogo's 2Ku in-flight connectivity solution on its fleet of Airbus A330 and Boeing 777 aircraft.

In September 2017, Inmarsat was selected by AirAsia Group to provide its next-generation GX Aviation in-flight broadband solution for more than 120 Airbus aircraft.

In October 2016, Global Eagle won a contract from Qatar Airways to provide a suite of core in-flight entertainment content services, including movies, music, TV, and audio on in-cabin and seat-back systems aboard 164 of Qatar Airways' commercial airliners, 8 Qatar Amiri charter aircraft, and 12 Qatar Executive business jets.

In April 2016, Zodiac Inflight Innovations, a part of Zodiac Aerospace was selected by Air France to install Zodiac’s Rave Centric In-Flight Entertainment solution as a retrofit option on the airline’s 15 Airbus A330.

In April 2014, Global Eagle Entertainment Inc. completed the acquisition of all remaining shares of Advanced Inflight Alliance AG (AIA) in order to solidify its position as an in-flight content and connectivity provider.

Hence, the global in-flight entertainment market is estimated to reach USD 7,756.8 million by 2023 at a CAGR of 13.07% during the forecast period.

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