Event Management Software Market: Rising Need to Maintain Quality Standard to Boost Market

According to Verified Market Intelligence, The Global Event Management Software market was valued at USD 5.70 Billion in 2017 and is projected to reach USD 13.79 Billion by 2025, growing at a CAGR of 11.7% from 2018 to 2025.

Event management software is the tools that are used to create and develop large-scale events such as conferences, festivals, weddings, concerts, ceremonies and many more. It offers tools for promoting the events on various marketing channels such as social media, email marketing, media, and blog sites to reach out to an online audience. The event management software market is growing as it offers many benefits such as smooth workflows in the lifecycle of the event, increased focus on event marketing, efficient data management, different team consolidation, and lower expenses.

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Increase in demand for event automation among marketers, growth in the adoption rate of social media for event marketing and an increase in advanced data analytics solutions have been driving the global event management software. On the other hand, data security concerns and the high cost of IT solutions might hinder the overall growth at a global level.

The “Global Event Management Software Market” study report will provide a valuable insight with an emphasis on global market including some of the major players such as SAS Institute, Inc., Tibco Software Inc., ESRI (Environmental Systems Research Institute), Oracle Corporation, Pitney Bowes, Microsoft Corporation, IBM Corporation, Galigeo, Cisco Systems, Alteryx, Inc. and SAP SE. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

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