Is Pixel Advertising Right for Your Online Advertising?

It's love it or hate it with this new pixel ad concept. Think miniature banners, all crammed together in a defined space. In a short three months, the revolution shows signs of gaining traction. Use the six tips below to determine if pixel advertising is right for your online advertising needs.

Traditional advertising by mainstream companies has generally been sold "by the pixel", using standardized sizes.

The revolution is that now, you take that standardized size, sell it by the pixel, with 10x10 being the least visible area. Instead of having a single advertiser with a 468 x 60 banner, you can now have 280 such advertisers if you limit each one to 10 x 10 space.

How do you get your message out? Simple, with a small "alt tag". That is something all "html" pages should have to explain a graphic. That alt tag can also be hyper-linked directly to the advertiser's web page. That means the click is relevant.

First the graphic caught the viewer's attention. Then the message connected with the viewer, resulting in a very valuable click.

The fun begins when advertisers are allowed to purchase ads "by the pixel", generally in some pre-determined square or rectangular size. This lets small advertisers compete with large ones for prime real estate on very high traffic pages. The alt tag length is generally standardized so each advertiser has the same message length.

Here are 3 tips which help you determine if pixel ads are right for you.

1. You have a limited budget. With pixel ads, you pay one time for a long-term pixel ad exposure.

2. The site you want to advertise will be around for a long time. Most pixel ad arrangements provide you at least 6 months or more exposure.

3. You are looking for additional traffic. Folks who see the entire pixel ad site may not all be in your target niche. However, when your graphic and message are compelling, you will gain traffic.

According to Shari Thomas, pixel ad expert and part-owner of PixelsAnyone.com, you must insist upon three things when you choose your pixel advertising company.

1. They must be able to deliver traffic. That means they can show you their traffic stats using screen captures, etc.

2. They must have an ongoing plan to deliver traffic using a variety of techniques. You should be able to search and find recent links to them.

3. Advertisers who offer different price points will serve your needs better, as you may be able to purchase a larger pixel ad for less money and still benefit from the high traffic sites.

For more information about pixel advertising and how it can benefit you, go to http://pixelsanyone.com .

This release was published on openPR.