Breast Pump Market Share, Strategies, Emerging Technologies, Growth Rate Analysis, Trends and Forecast

Breast pump is a medical device used for the extraction of milk from breasts of a lactating woman, and are operated either manually or electronically. According to the World Bank, out of 3.4 billion labor force, 39.3% are female; and a considerable growth of the has been observed over the years. With the rise in percentage of working woman globally, there will be constant demand for such devices that aids in breastfeeding and nursing the babies without affecting their work. There has been an increase in the awareness with respect to the benefits associated to feeding babies with breast milk and the also the use of breast pump in both developed and developing countries. The government also provides support to such initiatives; all these factors drive the growth of the global breast pump market. Further, the use of these pumps is recommended by doctors to woman in cases of engorgement, a clinical condition affecting mammary glands due to pressure exerted by storage of breast milk. The device also helps in cases where babies are unable to latch properly or in low milk supply conditions. These factors along with the growing expenditure in healthcare industry are expected to aid the growth of breast pump market size during the period 2017-2023.

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The global breast pump market is segmented on the basis of product, technology and end user. On the basis of product, the market is segmented into open collection systems and closed collection systems. The closed collection system is an improved hygiene system but the open system has a larger shield size. On the basis of technology, breast pump market is categorized as electric, battery operated and manual breast pumps. The electric breast pump has a higher efficacy with respect to comfort, as compared to manually operated device. On contrary to it, the manual breast pump is cost effective and has ease of availability. On the basis of end user, the breast pump is categorized into personal use and hospital use. Hospital grade breast pumps are more durable and are used by multiple users and hold the larger share of the breast pump market, and is expected to maintain the trend in forecast period.

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The breast pump market size is expected to grow significantly during the forecast period. Increase in the global population with gradual rise in birth rate, the rising healthcare awareness with respect to breastfeeding, the rapid growth of woman workforce over the years with limited maternity leaves. The other drivers expected to support the growth of breast pump market during the forecast period are the technological advancement to incorporate user friendly technologies, and favorable reimbursement policies associated with medical devices and insurance policies that cover equipment and services related to breast pumps for feeding.

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The rising demand of the breast pump device in the unexplored market across the globe specifically in developing countries of Asia-Pacific region that focusses on its healthcare sector is expected to provide abundant opportunities for the key players to invest in this market. Additionally, trending in the global market are collaboration between the major players and hospitals to increase their breast pump market share.

The key players in the market include Koninklijke Philips N.V, Pigeon Corporation, Jarden Corporation, Goodbaby International Holdings Ltd., Medela Inc., Ameda Inc., Hygeia Medical Group II, Bailey Medical, Handi-Craft Company, Mayborn Group Limited, Linco Baby Merchandise Works Co., Ltd., Whittlestone Inc., Lansinoh Laboratories, Inc., Energizer Personal Care., Guangzhou Happy Baby Products Ltd.

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