Business Analytics Software Market Outlook and Trends with Analysis of Leading Market Players, Global Opportunity Analysis and Industry Forecast (2017-2023)

The global business analytics software market was valued at $45,043 million in 2016, and is projected to reach at $86,451 million by 2023, growing at a CAGR of 9.7% from 2017 to 2023. In 2016, the cloud segment accounted for the highest revenue share in the business analytics software market. Cloud segment accounted for about 64.06% of the global business analytics software market in 2016.

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Rise in demand for business analytics software and increase in consumer awareness about the benefits of business analytics software such as easy access to vital business metrics, useful insight on customer behavior, increased revenue, improved efficiency, and others drive the growth of the market. However, factors such as high implementation cost and shortage of skilled workforce hamper the business analytics software market growth to a certain extent.

Others industry vertical segment dominated the global market in 2016, and is expected to remain dominant during the forecast period, owing to surge in adoption of the software by numerous industries. Furthermore, retail is expected to grow at the highest CAGR during the forecast period.

Comprehensive and Competetive Analysis of Dominating Market Players

•Oracle Corporation
•SAS Institute Inc.
•SAP SE
•International Business Machines (IBM) Corporation
•Microsoft Corporation
•Adobe Systems Incorporated
•Tableau Software.
•Salesforce.com, Inc.
•QlikTech International AB
•Fair Isaac Corporation

The global business analytics software market was led by the customer analytics segment in 2016, and the segment is projected to maintain its dominance during the forecast period. However, the others segment is expected to witness the highest growth, owing to increase in adoption of business analytics software by many small- & medium-sized businesses for different applications.

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In 2016, the global market was dominated by the cloud segment, and is expected to continue this trend during the forecast period. However, the segment is also expected to witness the highest growth, owing to increase in deployment of cloud-based software by multiple organizations.

Table of Content


Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. KEY MARKET SEGMENTATION
1.5. RESEARCH METHODOLOGY

1.5.1. Secondary research
1.5.2. Primary research
1.5.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

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Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Competitive rivalry

3.4. MARKET SHARE ANALYSIS, 2016
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Increase in adoption of business analytics software by multiple organizations
3.5.1.2. Surge in demand for cloud-based business analytics software among SMEs
3.5.1.3. Numerous benefits provided by business analytics software

3.5.2. Restraints

3.5.2.1. High implementation cost
3.5.2.2. Lack of skilled workforce

3.5.3. Opportunities

3.5.3.1. Emerging trends such as social media analytics
3.5.3.2. Increase in need to gain insights for business planning

Chapter: 4 BUSINESS ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL

4.1. OVERVIEW
4.2. ON-DEMAND/CLOUD

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region

4.3. ON-PREMISE

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region

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