Air Freshener Market by Product (Sprays/Aerosols, Electric Air Fresheners (Plug-in), Gels, Candles, and Others), Application (Residential, Corporate, Cars, and Others), and Type of Customer (Individual and Enterprise Customers)

Global Air Freshener Market was valued at $10 billion in 2016, and is expected to reach $12 billion by 2023, registering a CAGR of 3.2% from 2017 to 2023. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. These air fresheners adsorb the bad odor, thereby purifying the air. They contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize the unpleasant odor.

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Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers’ willingness to use premium air fresheners. High disposable income and improvement in lifestyle of consumers present as lucrative opportunities for market development. However, high operational cost is expected to impede the market growth.

Air in cars gets polluted due to emission of pollutants from petrol, diesel, and alternative fuels. As per the data released by the German Association of the Automotive Industry (VDA), sales of cars has increased in 2015 over 2014 in almost every region. Therefore, air freshener is an important product in the car aftermarket, especially in countries such as the U.S. and UK, which is expected to boost the air freshener market.

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The global air freshener market is expected to witness significant growth during the forecast period, owing to increase in demand in China, Japan, India, and other countries of the Asia-Pacific region. Europe dominated the global air freshener market in 2016 in terms of revenue.

The global air freshener market is segmented on the basis of product, application, type of customer, and geography. Based on application, it is divided into household, corporate, cars, and others. In 2016, the household segment generated the highest revenue, followed by the corporate segment. However, the cars and others segment are projected to be the potential areas for investment in the near future.

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The key players operating in the market include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players focus on the development of organic air fresheners to increase their market share.

Table of Contents:

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. VALUE CHAIN ANALYSIS
3.5. PORTER’S FIVE FORCES ANALYSIS
3.6. MARKET DYNAMICS

3.6.1. Drivers

3.6.1.1. Need for aromatherapy
3.6.1.2. High focus on indoor air quality and healthcare improvement
3.6.1.3. Rise in car and pet ownership

3.6.2. Restraint

3.6.2.1. High operational cost

3.6.3. Opportunity

3.6.3.1. Definitive luxury commodity

Chapter: 4 AIR FRESHENER MARKET, BY PRODUCT

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. SPRAYS/AEROSOLS

4.2.1. Introduction
4.2.2. Key market trends, growth factors, and opportunities
4.2.3. Competitive scenario
4.2.4. Market size and forecast

4.3. ELECTRIC AIR FRESHENERS (PLUG-IN)

4.3.1. Introduction
4.3.2. Key market trends, growth factors, and opportunities
4.3.3. Competitive scenario
4.3.4. Market size and forecast

4.4. GELS

4.4.1. Introduction
4.4.2. Key market trends, growth factors, and opportunities
4.4.3. Competitive scenario
4.4.4. Market size and forecast

4.5. CANDLES

4.5.1. Introduction
4.5.2. Key market trends, growth factors, and opportunities
4.5.3. Competitive scenario
4.5.4. Market size and forecast

4.6. OTHERS

4.6.1. Introduction
4.6.2. Key market trends, growth factors, and opportunities
4.6.3. Competitive scenario
4.6.4. Market size and forecast

Chapter: 5 AIR FRESHENER MARKET, BY APPLICATION

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. RESIDENTIAL

5.2.1. Introduction
5.2.2. Key market trends, growth factors, and opportunities
5.2.3. Competitive scenario
5.2.4. Market size and forecast

5.3. CORPORATE

5.3.1. Introduction
5.3.2. Key market trends, growth factors, and opportunities
5.3.3. Competitive scenario
5.3.4. Market size and forecast

5.4. CARS

5.4.1. Introduction
5.4.2. Key market trends, growth factors, and opportunities
5.4.3. Competitive scenario
5.4.4. Market size and forecast

5.5. OTHERS

5.5.1. Introduction
5.5.2. Key market trends, growth factors, and opportunities
5.5.3. Competitive scenario
5.5.4. Market size and forecast

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