Oatmeal Market Industry Analysis 2026 By Key Players Nature’s Path Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company

Oatmeal is made of hulled (husk) oat grains that have been rolled, steel-cut or milled (ground). Oatmeal is a well-known and largely consumed as a breakfast commodity. It is protein and fiber rich meal, which helps consumers in reducing weight, as it takes to time digest reducing hunger and provide several health benefits such as helps lower blood pressure, reduces cholesterol levels and blood sugar, provides skin care, decreases the risk of childhood asthma and others.

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Instant rolled oats segment is one of the fastest growing segment among the product type of oatmeal market, owing to advantages offered by instant rolled oats such as easy to cook, on-the-go, and are pre-cooked. Increasing preference for healthy meal among individuals with rich source of fiber is one of the major driver for growth of the global oatmeal market. Moreover, increasing use of oats as a part of daily meal by people suffering from cardiovascular disorders and diabetes is driving market growth, as consumption of oats reduce the postprandial glycaemic response, which refers to an elevated blood glucose concentration after a meal.

North America held a prominent market share in the global oatmeal market in 2017, with U.S. being the major contributor to the market growth in 2017. For instance, in 2015, the Quaker Oats Company launched three ranges of products: Wholesome Crunch Granola, Warm & Crunchy Oat Clusters, and Oat Granola. Moreover, in 2017, Pepsico launched two flavours of oats: Curry Magic and Chaat Style to enhance their product portfolio and further increase the company’s revenue.

Several market players are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions, expansions in various geographies, and new product launches are some of key strategies followed by major players in the global oatmeal market. For instance, in 2018, B&G Foods Inc., acquired McCann’s Irish Oatmeal brand from TreeHouse Foods, Inc. for US$ 32 million. McCann’s offers a range of instant oatmeal, steel-cut oat and rolled out products, and Non-GMO project verified varieties.

Key players operating in the global oatmeal market include Nature’s Path Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company, World Finer Foods Inc., Bagrry’s India Ltd., La Crosse Milling Company, Avena Foods Limited, Cargill Incorporated, and World Finer Foods Inc.,

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