Press release
Software Asset Management (SAM) Market 2018 Tools Reviews, Services & Compliance along with Top Emerging Players: Aspera Technologies, BMC Software, CA Technologies, Microsoft, Symantec, Certero, Cherwell Software, Flexera, IBM, Ivanti, Micro Focus, Scala
Market Scenario
Software Asset Management involves managing and optimizing the purchase, deployment, maintenance, utilization, and disposal of software assets within an organization. The objective of SAM is to reduce IT costs and limit operational, financial and legal risks related to the ownership and use of software. It brings together people, processes, and technology to control and optimize the use of software in the organization. SAM processes help businesses to gain control of unnecessary spending while optimizing the technology, improving overall IT capabilities, and optimizing the infrastructure to achieve desired results.
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The global software asset management market is expected to reach approximately USD 2.45 Billion by 2023 growing at a ~14.18% CAGR over the forecast period 2018–2023.
Key Players
Some of the key players of software asset management market include Aspera Technologies (US), BMC Software (US), CA Technologies (US), Microsoft (US), Symantec (US), Certero (UK), Cherwell Software (US), Flexera (US), IBM (US), Ivanti (US),Micro Focus (UK), Scalable Software (US), ServiceNow (US), CloudFabrix Software Inc.(U.S) and Snow Software (Sweden)
The prominent players keep innovating and investing in research and development to present cost-effective offerings. Merger and acquisitions among various players are changing the market structure.
Segmentation
By component, the market is segmented into Solution and Services. Solution is sub-segmented into License Management, Audit and Compliance Management, Software Discovery, Metering, and Optimization, Contract Management, Configuration Management, and others. Services is sub-segmented into Professional Services and Managed Services.
By Deployment, the market is segmented into On-premise and On Cloud.
On the basis of organization size, the market is segmented into small and medium enterprises and large enterprises.
By vertical, the market is segmented into BFSI, IT & telecom, government, healthcare, retail, and others
Regional Analysis
The geographical analysis of software asset management market is studied for North America, Europe Asia Pacific, and the rest of the world.
North America is expected to dominate the software asset management market during the forecast period as many organizations are shifting towards new and upgraded technologies with the increasing adoption of digital business strategies. Also, this region is expected to dominate due to high investment in technology, catering the needs of lifecycle management of complex software, and strict laws and regulations regarding the purchase of assets.
Europe ranks second in terms of market share in the software asset management market due to heavy industrialization in the past decade in various technologically matured countries like Germany, the U.K, and France. However, Asia Pacific is also expected to show the highest growth rate during the forecast period. China, India, Japan, and South Korea are the leading countries in APAC.
Target Audience
• Training and consulting service providers
• Software asset management providers
• Regulators
• Professional service providers
• Managed Service Providers (MSPs)
• System integrators
• Cloud platform providers
• Resellers and distributors
• Investors and venture capitalists
• Third-party software vendors
• Advisory firms
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