Fitness Tracker Market 2023 | Analysis by Leading Global Key Vendors Misfit Wearable Inc., Samsung, Garmin, Suunto, Jawbone, Casio, Polar, Adidas, Xiaomi

Market Highlights
The global fitness tracker market is highly competitive. Various established international brands, domestic brands and as well as new entrants form a competitive landscape. The key players are nonstop increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. The Fitness Tracker Market is highly competitive due to the presence of several large vendors. The competition among the vendors will intensify due to the increase in product extensions and various above-mentioned factors. The players in the fitness tracker market compete on the basis of the factors such as technology, features, design and compatibility. The vendors or the manufacturers are continuously coming up with new ideas and technologies to gain competitive advantage over their competitors.

Key Players
The key players in the global fitness tracker market include- Apple Inc. (U.S.), Fitbit (U.S.), Nike (U.S.), Misfit Wearable, Inc. (U.S.), Samsung (South Korea), Garmin (U.S.), Suunto (Europe), Jawbone (U.S.), Casio (Japan), Polar (Europe), Adidas (Germany), Xiaomi (China) and Nokia (Europe) among others.

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Segments:
For the purpose of this study, Market Research Future has segmented the market of fitness tracker into age group, product type, wearing type, sales channel, application, end-users and region.
By Age Group
• Adult's Fitness Tracker
• Children’s Fitness Tracker
By Product Type
• Activity Monitors
• Smart Watches
• Smart Clothing
By Wearing Type
• Handwear
• Legwear
• Headwear
• Others (Torsowear, clothwear etc.)
By Sales Channel
• Online Sales
• Retail Sales
By Application
• Heart Rate Tracking
• Sleep Measurement Tracking
• Glucose Measurement Tracking
• Sports, Running, Cycling Tracking
By End-users
• Sports
• Hospitals and diagnosis center
• Others
By Region
• North America
• Europe
• Asia-Pacific
• Rest Of The World

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Intended Audience:
• Diagnosis center
• Healthcare Institutes
• Fitness Trainers
• Fitness Centers
• Research & Development
• Software Companies
• Hardware Companies

LIST OF TABLES
TABLE 1 FITNESS TRACKER MARKET, BY AGE GROUP
TABLE 2 FITNESS TRACKER MARKET, BY PRODUCT TYPE
TABLE 3 FITNESS TRACKER MARKET, BY WEARING TYPE
TABLE 4 FITNESS TRACKER MARKET, BY SALES CHANNEL
TABLE 5 FITNESS TRACKER MARKET, BY APPLICATION
Continued…..

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LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 FITNESS TRACKER MARKET, BY AGE GROUP (%)
FIGURE 3 FITNESS TRACKER MARKET, BY PRODUCT TYPE (%)
FIGURE 4 FITNESS TRACKER MARKET, BY WEARING TYPE (%)
FIGURE 5 FITNESS TRACKER MARKET, BY SALES CHANNEL (%)
Continued…..

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