Augmented and Virtual Reality Market by Platform (Mobile, Console and PC) and Application (Videogames, Live Events and Video Entertainment, Military and Healthcare) - Global Opportunity and Forecast, 2014-2022

Augmented and Virtual Reality Market Report, Published by Allied Market Research, Forecasts that the global augmented and virtual reality market was valued at $760 million in 2015 and is projected to reach $59,511 million by 2022, growing at a CAGR of 65.7% from 2016 to 2022.

Access Full Summary at: https://www.alliedmarketresearch.com/augmented-and-virtual-reality-market

Augmented reality is a technology that uses the existing users environment and overlays the digital or virtual content or information over it. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. While virtual reality is a computer-generated 3D environment which completely immerses end users in an artificial world without seeing the real world.

Augmented and Virtual Reality Market Key Segments:
By Platform
• Mobile
• Console
• PC (Personal computer)

By Application
• Videogames
• Live events and video entertainment
• Military
• Healthcare
• Others (retail, real estate, education, and engineering)

By platform, the console segment dominated the market in 2015 with around 41% market revenue share and is projected to expand at the highest CAGR of around 69% during the forecast period. This is primarily attributed to the availability of advanced gaming consoles at an affordable price and rise in demand for enhanced customer experience.

By application, the videogames segment dominated the market with around 46% market share, followed by live events and video entertainment segment, in 2015. Further, the healthcare segment is projected to expand at the highest CAGR of around 73% due to increase in adoption of augmented and virtual reality technology-based solutions and services for training and simulation activities.

The global augmented and virtual reality market is projected to witness healthy growth, especially in Asia-Pacific and Europe, owing to the increased adoption of augmented and virtual reality-enabled mobile devices; rise in awareness about benefits of augmented and virtual reality solutions; and increase in number of gamers across these regions. The market is projected to grow at a CAGR of 65.7% from 2016 to 2022, owing to increase in adoption of augmented and virtual reality-based solutions and services in various end-user verticals such as healthcare sector, manufacturing sector, and media & entertainment sector; mobile internet users; and social media users across the globe.

Key Market Players Profiled in the Report
• Google Inc.
• Intel Corporation
• Magic Leap, Inc.
• Marxent Labs LLC
• Microsoft Corporation
• NVIDIA Corporation
• Oculus VR, LLC
• Qualcomm Inc.
• Samsung Electronics Co., Ltd.
• Vuzix Corporation

Prominent players-operating in the augmented and virtual reality market-are projected to concentrate on social experience enhancement; and introduction of industry-specific solutions to expand their presence across various industries such as mining, oil and gas, and transportation.
Key players are projected to focus on the acquisition or strategic alliance with startups and well-established local players to expand their market presence and outperform competitors.

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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