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Middle East & Africa Cardiac Arrhythmia Monitoring Devices Market Analysis by Leading Players: GE HEALTHCARE, MEDTRONICS, CARDIOCOM, AURORA RESURGENCE (CARDIAC SCIENCE CORP), MEDI-LYNX, PHILIPS HEALTHCARE, and BIOTELEMETRY
Middle East & Africa Cardiac Arrhythmia Monitoring Devices Market HighlightsThe Middle East & Africa cardiac arrhythmia monitoring devices market is expected to register a high CAGR during the forecast period of 2018u20132023. Cardiac arrhythmia monitoring devices are extremely useful in tracking the heart function and report any abnormalities in normal function (rhythm). Hence, they do not just help in maintaining a continuous record of heart function but have also proven to be life savers due to their ability to report abnormalities in normal heart function, like in the case of a cardiac event.
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Increasing Use of Telecardiology
In disorders like cardiac arrhythmia, cardiac monitoring is not just essential but is needed continuously. Cardiac arrhythmia is not fully curable. Thus, it is not practical to retain a patient in the hospital for extremely long durations, or to ask a patient to visit the hospital every day (that too for several times a day in some cases). The best possible way to continuously monitor the patients suffering from cardiac arrhythmia is through remote patient monitoring by using cardiac arrhythmia monitoring devices. This in technical terms is referred to as telecardiology. In telecardiology, the patients suffering from cardiac arrhythmia are given a cardiac arrhythmia monitoring device, which is superficially fixed on the chest of the patient. These devices monitor heart rhythm through a set of two to three electrodes and record abnormalities in heart function. Some of these devices can even autonomously record an abnormality or cardiac event and alert the healthcare professionals. Most of these devices can be monitored remotely, making it possible to effectively and efficiently monitor the patients suffering from cardiac arrhythmia. As it is extremely convenient to monitor the patients remotely as compared to regular visits to the hospital. Telecardiology is becoming equally popular among patients and doctors. This growth in telecardiology means an increase in the demand for cardiac arrhythmia monitoring devices. The other factors, such as ease of use and portability of cardiac arrhythmia monitoring devices and development of smart cardiac monitors are driving the Middle East & Africa cardiac arrhythmia monitoring devices market.
Key Developments in the Market:
• December 2017: Philips acquired Vital Health.
• July 2017: BioTelemetry (BEAT) acquired LifeWatch.
Major players:
GE HEALTHCARE, MEDTRONICS, CARDIOCOM, AURORA RESURGENCE (CARDIAC SCIENCE CORP), MEDI-LYNX, PHILIPS HEALTHCARE, and BIOTELEMETRY, among others.
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Quality Cannot be Controlled by the Devices
Most of the cardiac arrhythmia monitoring devices come with an automatic analysis software which analyses the signal. However, this analysis depends entirely on the signal quality, which in turn is dependent on several different factors such as proper attachment of the electrodes to the patient’s body, electromagnetic disturbance due to other devices in the vicinity, like the smart phones and other factors, such as muscle tremors. These devices cannot control these factors that result in a bad quality signal, which results in a wrong analysis by the software. This wrong analysis is considered by patients as a defect in the device itself and it is leading to a loss of faith in these devices, ultimately affecting the sales. The other factors, such as the poor adoption of telemetry technology in the Middle East & Africa countries and the high cost of remote cardiac arrhythmia monitoring are also hindering the growth of the market.
GCC Lead the Market in Middle East & Africa Region
The GCC cardiac arrhythmia monitoring devices market held the largest market share, in 2017, in the Middle East & Africa, due to the presence of quality healthcare systems and the increasing prevalence of cardiac disease in the region.
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