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Nampora Brings Pay-for-Performance Marketing to the Dental Industry

04-07-2010 10:06 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Nampora Dental

Larger corporations have built their brands by paying independent marketing affiliates for performance, now dental practices can use the same model to grow their practices.

Rockville, MD April 6, 2010 -- Nampora Dental, a dental marketing firm, is set to officially unveil their new pay-for-performance dental marketing service at the 78th Annual Nation’s Capital Dental Meeting, being held this week in Washington, DC.

Nampora's service, developed specifically for the dental industry, is based on the concept of affiliate marketing, which has traditionally been the domain of much larger businesses. Affiliate marketing is a term for the increasingly popular marketing model that allows advertisers to outsource much of their marketing to independent marketing specialists. The independent marketers write copy, place ads, and create websites all on behalf of their clients; instead of being paid an upfront fee or monthly retainer like traditional marketing agencies, the affiliate marketers receive a small fee from the advertiser for each new customer they refer.

This model allows the advertisers, who are typically large eCommerce websites and consumer product manufacturers, to reach wider audiences and generate new business with little upfront costs or risk. Affiliate marketing has been a driving force behind the growth of many businesses online, but it has yet to reach prominence as a tool for small businesses to achieve growth and reach a local audience. Nampora Dental hopes to change that with their new dental marketing service.

Nampora's service is, in effect, affiliate marketing for dentists; participating dental practices will be able to pay only for the new patient inquiries generated by Nampora. In order to generate the new business, Nampora will aggressively market the practice online to a local audience. The service has been piloted by several of Nampora's dental practice partners in the DC area, but this week's conference marks the official launch of the service to a nationwide audience.

One of the early adopters of the service, Dr. Farzam Tamami, based in Potomac, MD, reported that, "I have worked with a wide range of dental marketing specialists, but only Nampora guaranteed results – and delivered."

Nampora is hopeful that the service will be equally well received by dental practice owners nationwide, but small businesses and medical practices in particular are notorious for spending very little on marketing. This is compounded by the nature of traditional dental marketing services, which charge dentists a flat fee for creating and distributing print and online advertisements and have little incentive to continue delivering additional new patients after receiving payment. Nampora is optimistic, in part because of the service's pay-for-performance model and because the economic slowdown has helped many dental practices realize that they need to start marketing their practice more effectively.

About Nampora Dental:
Nampora Dental, part of the Maryland-based group of technology companies that includes Nampora Consulting and Snoozester (a popular online wake up call service), has affiliate marketing in the company's DNA. Nampora Consulting develops websites and manages online marketing on behalf of larger corporations. Using the same technology and tactics that Nampora Dental employs on behalf of dentists, Nampora Consulting has already generated over 25,000 leads for its business partners since the start of the year.

Contact:

Neville Mehra
Nampora Dental
10827 Hampton Mill Ter, Suite 310
Rockville, MD 20852
301-444-5302
http://namporadental.com

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