Press release
Global Customer Data Platform Market 2018 Share Forecast: SessionM, Salesforce, Fospha, SAS Institute, Ensighten, Oracle, Reltio, SAP, Amperity, Nice, mParticle, Adobe, Lytics, Tealium, Ascent360 and BlueConic
Global Customer Data Platform Market
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Customer Data Platform Market By Type, Component, Delivery Mode, Enterprise Size, Application and Vertical - Global Industry Analysis And Forecast To 2025: Industry Outlook
Customer Data Platform (CDP) is a management system that is marketer based. Customer Data Platform (CDP) system generates a unified & persistent database of customers which is available to various other systems. The customer data is collected from various sources, and then it is cleaned & combined for creating a single profile of the particular customer. Then this structured information of the customers is provided to other systems of marketing. Customer Data Platform (CDP) is a system that is providing real-time segmentation for the purpose of marketing at personalize level. The use of Customer Data Platform (CDP) is growing due to rising number of marketing firms across the globe that need customer data to marketing products at personalized level, rising investment in new startup firms, more technological development, etc. Therefore, the Customer Data Platform Market is anticipated to expand and has tremendous scope during the forecast period. The global Customer Data Platform Market anticipated to flourish in the future by growing at a significantly higher CAGR.
Global Customer Data Platform Market: Competitive Analysis
The increasing investment in research and development by the players is triggering competition in the global Customer Data Platform market.
The leading players in the market are;
SessionM
Salesforce
Fospha
SAS Institute
Ensighten
Oracle
Reltio
SAP
Amperity
Nice
mParticle
Adobe
Lytics
Tealium
Ascent360
BlueConic
The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and market share of the overall industry.
The strategic mergers and acquisitions among the players of the global Customer Data Platform market are leading to the expansion of this market.
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Global Customer Data Platform Market: Segmentation Overview
The global Customer Data Platform Market is based on segment;
Customer Data Platform Market, By Type:
Engagement
Analytics
Access
Customer Data Platform Market, By Component:
Services
Solutions
Customer Data Platform Market, By Delivery Mode:
On-Premises
Cloud
Customer Data Platform Market, By Enterprise Size:
Large Enterprises
Small & Medium-Sized Enterprises (SMEs)
Customer Data Platform Market, By Application:
Security Management
Customer Data Platform Marketing Data Segmentation
Customer Engagement & Retention
Personalized Recommendation
Campaign Management
Predictive Analytics
Other Applications
Customer Data Platform Market, By Vertical:
Healthcare & Life Sciences
BFSI
Automobile
Retail & e-Commerce
Energy & Utilities
Media & Entertainment
Travel & Hospitality
IT & Telecommunication
Other Verticals
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Global Customer Data Platform Market: Regional Insights
On a global front, the Customer Data Platform Market covers North America (United States, Canada and Mexico), Europe (Germany, UK, France, Russia, Italy, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific), South America (Brazil, Argentina, Columbia, Rest of South America) and Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA). North American region is dominating the Customer Data Platform Market due to presence of number of key players in this region. Asia Pacific region will showcase highest growth rate in the forecasted time span.
Key Topics Covered of Global Customer Data Platform Market:
Chapter 1. Introduction
1.1. Report Description
Chapter 2. Executive Summary
2.1. Key Highlights
Chapter 3. Market Overview
3.1. Introduction
3.1.1. Market Definition
3.1.2. Market Segmentation
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. SWOT Analysis
Chapter 4. Market Analysis by Regions
Chapter 5. Customer Data Platform Market, By Type
Chapter 6. Customer Data Platform Market, By Component
Chapter 7. Customer Data Platform Market, By Delivery Mode
Chapter 8. Customer Data Platform Market, By Enterprise Size
Chapter 9. Customer Data Platform Market, By Application
Chapter 10. Customer Data Platform Market, By Vertical
Chapter 11. Customer Data Platform Market, By Region
Chapter 12. Company Profiles
Chapter 13. Global Customer Data Platform Market Competition, by Manufacturer
Chapter 14. Customer Data Platform Market Forecast (2018-2025)
…Read Full Table of Contents
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This report focuses on various levels of analysis—industry trends, market ranking of top players, and company profiles, which together form basic views and analyze the competitive landscape, emerging segments of the rapid microbiology testing market, and high-growth regions and their drivers, restraints, challenges, and opportunities. The report will help both established firms as well as new entrants/smaller firms to gauge the pulse of the market and garner greater market shares.
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