Content Analytics Market Explore Future Growth: Adobe Systems, Interactive Intelligence Group, Clarabridge, International Business Machines, Opentext Corporation, Nice Systems, Oracle, SAS Institute And Verint Systems

The global content analytics market was valued at US$ 1,653.5 million in 2016 and is estimated to witness a CAGR of 23.4 % during the forecast period (2017 – 2025). Increasing demand for market insights from unstructured data such as documents, call center transcripts, email messages, social media content, and social networking sites has become one of the major factors driving the growth of content analytics market.

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“Market Dynamics”

Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.

“Increasing demand for real-time data analytics opens up growth opportunities for the content analytics market”

Increasing demand for real-time data analytics from various organizations has become one of the major opportunities for the content analytics market. Owing to advantages such as fast and accurate results and cost-effectiveness, the real-time content analytic solutions witness a high demand in the market.

“Social media analytics segment is projected to grow with the largest CAGR in the forecast period”

On the basis of application, the content analytics market is segmented into text analytics, web analytics, speech analytics, and social media analytics. Social media analytics segment is projected to grow with the largest annual growth rate in the forecast period. Increasing social networking data in the form of text, videos, and images is one of the major drivers, which have augmented the demand for social media analytics software and solutions in various organizations.

“North America holds a dominant position in the global content analytics market”

According to Coherent Market Insights, North America held the dominant position in the global content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are the major countries driving the market for content analytics in North America region.

Detailed Segmentation:
Global Content Analytics Market, By Deployment Model:
• Cloud
• On-Premises

Global Content Analytics Market, By Application:
• Text Analytics
• Web Analytics
• Speech Analytics
• Social Media Analytics
• Others
•
Global Content Analytics Market, By Verticals:
• Banking, Financial Services, and Insurance
• Healthcare
• Retail & Consumer Goods
• IT and Telecom
• Media & Entertainment
• Travel & Hospitality
• Government
• Others

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About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

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This release was published on openPR.