Automotive Over-The-Air (OTA) Updates Market 2024 Global Key Players Delphi Automotive, Continental AG, Denso Corporation, Robert Bosch GmbH, BMW, VW and Tesla.

Europe automotive over-the-air updates market is dominated by Germany owing to substantial investment in research and development of technology advanced connected cars over the forecast period. Increasing demand for self-driven cars is likely drive industry growth. Furthermore, rising safety concerns are also anticipated to augment industry size.

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North America is anticipated to offer various growth prospects for the automotive over-the-air updates market owing to strong domestic demand. In 2015, the U.S. annual domestic sales surpassed 18 million units whereas automotive electronics market size was valued at USD 40 billion. The regional automobile industry is expected to witness significant changes with collaboration of regional and foreign automobile manufacturers. The key players in the market such as General Motors announced plans to offer over-the-air (OTA) software upgrades before 2020. This will propel industry growth over the forecast period.

Asia Pacific region is expected to be the fastest-growing automotive over-the-air updates market attributed to increasing tech-savvy car buyer's population. Rising disposable income coupled with high standard of living will drive demand for connected cars in the region. China is projected to be dominating country for connected cars owing to supportive government policies and accessibility of advanced technologies. Rising trend of teleservices, telediagnostic and teleassistance will drive industry growth.

OTA software upgrades can bridge the gap between the modifications in software and hardware by providing the much-desired upgradability. Growing application of software, proliferation of connected car and rising trend of automated driving and self-driving cars may impulse more software-related defects. This will drive automotive over-the-air updates market growth in the projected timeframe.

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Based on application the automotive over-the-air updates market is segmented into ECU, TCU, infotainment, and safety & security. Increasing adoption of software updates by OEMs to fix glitches and security vulnerabilities quickly and remotely will boost industry size. The adoption of OTA software upgrades can abolish recalls and their accompanying warranty costs. Therefore, enlightening customer satisfaction and preserving the OEM’s brand image.

Integration of open source in-vehicle infotainment head units and other automobile systems makes automobiles possibly prone to the same types of thefts. Detecting flaws more readily and fixing them quickly and economically is anticipated to be a topmost priority for regulators and carmakers.

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The key players in automotive over-the-air updates market are Delphi Automotive, Continental AG, Denso Corporation, Robert Bosch GmbH. In addition, research institutes such as European Automobile Manufacturers Association, Canadian Automobile Association, Japan Automobile Manufacturers Association, and Korea Automobile Manufacturers Association are also involved in development of new applications that can ensure vehicle safety integrated with modern systems.

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