Taking New Steps to Meet the Challenges of Smart Pills Market With Key Players Boston Scientific Corporation, Olympus Medical Technology, Smart Pill Inc, Medtronic, Philips Healthcare

The smart pills market is segmented on the basis of applications and regions. On the basis of applications, the market is categorized into capsule endoscopy, drug delivery, and patient monitoring. On the basis of regions, the market is divided into North America, Europe, Asia, and Rest of the World (RoW: Pacific countries, Africa, and Latin America)

The major factors driving the smart pills market are favourable reimbursement scenario across the globe, patient preference for minimally invasive procedures, and rising prevalence of colon cancer. Moreover, benefits provided by the smart pills technology such as increased sophistication in endoscopy procedures, controlled drug delivery, and remote patient monitoring are resulting in the increasing adoption of smart pills technology. However, technological incompetence of capsule endoscopes, high costs, and fear among patients regarding swallowing a microchip are restraining the growth of this market.

The North American market commanded the largest share of the global smart pills market in 2014. The Asian market, on the other hand, is relatively new, and the increasing reimbursements, training in endoscopes handling, and huge corporate investments in R&D in countries like Japan will drive the growth of this market.

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Increasing geriatric population creates a large target group for smart pills manufacturers. This demographic group is highly susceptible to Inflammatory Bowel Disease (IBD). The market has wide scope in the monitoring and diagnosis of the diseases. According to World Health organization (WHO) 50% of people forget to take pills or take wrong medication which will be dangerous for their health, the new smart pills technology is helping in monitoring this conditions. According to Center for Disease Control and Prevention (CDC), around 1 million people suffered from IBD in the U.S. in 2015. The changing lifestyles, low intake of fibers in the food, stress, food intolerance and allergies are causing the increasing number of gastrointestinal diseases. To cure this disease, conventional methods do not provide accurate results. Need for accurate diagnosis and monitoring for this diseases are some of the major factors driving the smart pills market.

Though the adaptability in the patients and to customize the product according to consumer needs will be some of the causes which might slowdown the smart pills market.

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