North America To Hold the Largest Market Share in Instant Protein Drink Market Globally, followed by Europe

Instant Protein Drink Market

Summary

The instant protein drink market is growing considerably due to an increase in a number of diabetic people globally that has increased its consumption as a substitute for sugar-sweetened drinks. There has been a significant increase in a number of stores with major players such as Walmart and Nestle. With the increase in online platforms, discount offers, and easy delivery, there has been an increase in online sales of instant protein drinks worldwide.

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In order to leverage the rising demand for instant protein drinks, protein drink makers have started incorporating proteins in a variety of drinks such as ready to drink nutritional beverages, smoothies, waters, juices, and energy drinks. This factor significantly attributes to the growth of the market.

Favourable regulations by organizations worldwide such as FDA, for a wide range of applications coupled with product acceptance among consumers, is expected to propel industry growth. Moreover, awareness regarding health benefits of the product; growing intake of nutrition enriched drinks; and increasing health and wellness trend, driven by growing health consciousness among consumers are the major factors driving the growth of the market.

The key players in the global market are adopting strategies such as mergers, acquisitions, and new product development to capture instant protein drink market. Recently, Glanbia acquired Isopure Nutrition, a US sports nutrition company to increase its geographical coverage and product portfolio. Some of the prominent players in the instant protein beverages market include CytoSport Holdings Inc., Glanbia, Plc, Davisco Foods International, Inc., Nestle S.A., Laguna Blends Inc., Weider Global Nutrition, and Archer Daniels Midland among others.

Market by Type
Vitamin
Iron
Fibre
Other Nutritional Ingredients

Market by Application
Hypermarket & Supermarket
Food & Drink Specialists
Convenience Stores

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Region Framework:

Increase in demand from the U.S. contribute significantly to the growth in the North America region.

North America dominated the global Instant Protein Drink Market in 2017 and is likely to continue to dominate over the forecast period, followed by Europe and Asia-Pacific. The growth in the North America region is attributed to strong demand for nutrition drinks. Furthermore, strong demand from the U.S for instant protein drinks is expected to play a vital role in increasing the revenue share of the region.

On the other hand, Asia Pacific is anticipated to expand at relatively higher CAGR owing to the growing health awareness among consumers in emerging economies in the region. Companies in the instant protein drink market focus upon leveraging the opportunities posed by emerging economies like India and China to strengthen their geographical presence coupled with the product portfolio and expand their customer base.

Reasons to Buy:

Envision the composition of the Instant Protein DrinkMarket, in terms of the different applications of the (market name), underlining the major industry resources and players.

Examine the product pipeline and study by stage of the disease, molecule target, with a granulated breakdown across key symptoms.

Understand the growth Of market and revenue globally and across the key players and market segments.

Study the market in terms of the generic and premium product revenue.

Determine commercial opportunities in the Instant Protein DrinkMarket sales scenario by analyzing trends in authorizing and co-development deals.

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