Poultry Market Growth 2018-2026 |Key Players JBS S.A., Tyson Foods, Inc., BRF S.A., Wen's Food Group, Pilgrim’s Pride Corp, Perdue Farms, Sanderson Farms

Poultry is the most widely consumed type of meat coupled with eggs worldwide. It is a rich source of protein. However, high prevalence of diseases such as avian influenza, fowl cholera, infectious bursal disease, and others due to production of poultry in Europe and Asia Pacific region is one of the factor hindering the growth of poultry market.

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The group of domesticated birds such as chicken, geese, and ducks is referred as poultry, which provide food and fiber. Poultry industry is rising continuously, owing to an increasing population and their purchasing power, which is fueling the growth of poultry market. According to the World Bank, the world population was 7.6 billion in December 2017 and is expected to reach 11.8 billion by 2100. Furthermore, poultry is most preferred form of meat and it is relatively less expensive, which in turn is driving the growth of poultry market.

North America has the largest poultry market, followed by Europe and Asia Pacific. This is attributed to increasing demand for the poultry product, leading to rising poultry production in this region. According to United States International Trade Commission, in 2012, nearly 9.2 billion broiler chicks and poults were hatched for production of meat in the U.S.

The poultry manufactures are adopting various strategies such as mergers and acquisitions to sustain their market positions. In 2017, BRF S.A., one of the key player in poultry market acquired majority share in Banvit, which is the largest poultry integrator in Turkey, to expand their global presence.

Some of the major market players operating poultry market include JBS S.A., Tyson Foods, Inc., BRF S.A., Wen's Food Group, Pilgrim’s Pride Corp, Perdue Farms, Sanderson Farms, Baiada Poultry Company, Bates Turkey Farm, Inc., and Suguna Foods Private Limited.

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