Global Marketing Analytics Market Projected to Reach a CAGR of 14.3 % during the Forecast Period || Key Players - Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata C

Market Research Reports Search Engine (MRRSE) has recently updated its massive report catalog by adding a fresh study titled “Global Marketing Analytics Market Projected to Reach a CAGR of 14.3 % during the Forecast Period”. This business intelligence study encapsulates vital details about the market current as well as future status during the mentioned forecast period of 2022. The report also targets important facets such as market drivers, challenges, latest trends, and opportunities associated with a growth of manufacturers in the global market for Marketing Analytics. Along with these insights, the report provides the readers crucial insights on the strategies implemented by leading companies to remain in the lead of this competitive market.

The global marketing analytics market to be evaluated at US$2,109.6 mn in 2017. Expanding at a pace of 14.3% CAGR for the 2018-2022 forecast period, the market is estimated to be worth US$4,108.2 mn by the end of 2022. 

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The report’s overview section discusses current market dynamics based on which future growth trends, key market indicators are presented. Key market indicators that have been discussed in the report include factors that are likely to alter the market’s growth scenario over the course of the forecast period. These indicators are useful to understand the market’s position at any given time over the course of the forecast period. This is followed by an attractive analysis and revenue projections of key market segments during the forecast period. This will help readers to obtain insights about the most lucrative segments. Besides this, the report comprises an overview of various growth strategies adopted by leading players in the global marketing analytics market.

Global Marketing Analytics Market: Market Dynamics

The analysis of the global marketing analytics market presented herein is obtained as a result of an extensive research phase followed by inputs received from industry experts. The estimates presented herein take into consideration social, economic, and technological growth indices coupled with current market dynamics that will influence the growth of the marketing analytics market during the forecast period.

In addition, the report comprises a growth trend of each key segment along with growth strategies of key companies that will help them attain competitive gains. Also, the report provides insights into key growth trends and their impact on the market. This is followed by a comprehensive value chain analysis for the marketing analytics market. It entails various participants in the demand-supply logistics which comprises raw material suppliers and distribution channels in the value chain in this market.

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The report studies the global marketing analytics market on the basis of component, deployment, application, industry, and region. The segments of the market based on the component are software platform, professional service, and managed service. On the basis of deployment, the market is segmented into SaaS and on-premise. By application, the segments into which the global marketing analytics market is divided are social media, content optimization, campaign management, email marketing management, and other application.

In terms of industry, the segments of the market are retail and consumer goods, healthcare, BFSI, travel and hospitality, automotive, telecommunication, and others. Each of the key segment is analyzed at length in this report and valuable insights at the macro and micro levels.

Global Marketing Analytics Market: Competitive Analysis

The report examines the competitive landscape of the global marketing analytics market providing details of the current competitive hierarchy and how it is expected to change over the forecast period.

Tableau Software, GoodData, Google Inc. Adobe Systems, Salesforce, Neustar, IBM Corporation, Oracle Corporation, Pega-Systems, and Teradata Corporation are the key companies operating in the global marketing analytics market that have been profiled in this report.

 
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